Remove Market share Remove Pitch Remove X-functional
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5 ways CRMs are leveraging AI to automate marketing today

Martech

Artificial intelligence is rapidly transforming marketing operations. Most major customer relationship management (CRM) and marketing platforms are already introducing AI functionality into their products, with more releases planned in 2024. Dig deeper: 4 AI categories impacting marketing: Personalized customer journeys 4.

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GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin

Sales Hacker

Was there any time, whether it was Asana or Calendly where, you know, you had some of this sort of like enterprise demand, they wanted teams, they wanted this functionality, but the PLG is still working so well that you’re like, Oh, maybe we don’t want to, um, divert too many resources. And so, uh, and function basically function.

GTM 72
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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Pitching and Closing. Pitch Anything. It uses the formula PPVVC=S (Pain x Power x Vision x Value x Control = Sale) to help salespeople accurately gauge the probability of closing a deal. Growth requires taking market share from your competitors, while they try to do the same to you. Simplified.

Sales 143
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Sales Pipeline Radio, Episode 109: Q&A with Alli McKee @founderofstick

Heinz Marketing

That’s something that Microsoft and Google, while their market share is high, they’re not able to really focus like that at this point. You’re more likely to close deals by x percent when you use this product.” So they were trying to position ourselves as an advisor to them in the space.

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The Rules You Can Break, The Ones You Can’t With Tradeshift (Video + Transcript)

SaaStr

Because, market share is really number one metric. And I also think if you start in a really, really huge markets, which you learn a lot, you’re also just going to remember it’s going to take a long time before you have a big share of that market. There’s a lot of design function.

Launch 53
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Differentiation Strategy (and the Sea of Sameness)

ConversionXL

We have feature X that they don’t.”. Your competitor has feature X, you need feature X. If you’re using table-stakes arguments to sell your product or pitching it like you’re the only game in town, you need to rethink differentiation. To do safe and boring marketing, post safe and boring stuff.