Martech

NOVEMBER 13, 2024

The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., Rudman urged marketing leaders to go beyond traditional metrics and demand generation. What CMOs can learn from CEOs and investors Both CEOs and the investor community increasingly recognize the value of strategic marketing.

Drivers/motivators 133

Drivers/motivators Growth Objectives and Key Results Strategize 133

Salesforce

MARCH 13, 2025

Back to top ) Grow your opportunities with TAM insights Once you know the TAM for any given product, you can better understand your current market position and identify areas for growth. Use sales planning software to create a realistic plan for capturing market share.

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

Sales Hacker

JULY 11, 2025

Inside a marketing organization with no marketers, just 40 AI agents – an overview of the different agents built out across marketing. Share Tag GTMnow so we can see your takeaways and help amplify them.

Launch 75

Launch GTM SQL CRM 75

Search Engine Land

JANUARY 6, 2023

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. TikTok’s hold on the digital ad market more than doubled in 2022, while Amazon gained market share due to its ad business being able to target users by their purchases and browsing history.

Retail 86

Retail Advertising/ Marketing Market share Gaming 86

Search Engine Land

FEBRUARY 5, 2024

The tech giant, which owns a 90% market share in search, is accused of paying massive sums to companies like Apple to make it the default search engine on products like the iPhone. The lawsuit argues that Google should be forced to sell its ad manager suite to make the search engine market fairer. judge in Washington, D.C.

Legal 96

Legal Engineering Presentation Market share 96

Salesforce

NOVEMBER 19, 2024

This approach helps prevent losing market share and allows your business to concentrate on adding value, such as improving customer service or making your product easier to use. This strategy applies to almost any market, be it software or shampoo. The Pros It can help grow or protect market share.

Price 52

Price Profit margin Territory Cross-sell 52

Heinz Marketing

MARCH 17, 2023

In the News industry, certain podcasts may prioritize posting their news before the morning rush hour, and news like Post Reports from the Washington Post are released in time for the evening commute (Digital News Report). Where might your ICP be hanging out?

B2B 105

B2B Entertainment Transportation Pipeline 105