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9 Fantastic LinkedIn Ad Examples (& Why They Work)

Hubspot

94% of B2B marketers use LinkedIn as a content distribution channel, compared to just 89% on Twitter and 77% on Facebook and YouTube. In fact, compared to Facebook and Twitter, it's the number one most popular advertising channel for B2B marketers: Image courtesy of Demandwave.com. JetBlue Airways. JetBlue Airways.

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Does Customer Service Actually Work on Twitter? 5 Brands That Do It Well

Hubspot

The good news is, companies that are successfully using social media for customer service are reaping the benefits. But that doesn''t mean that every company is actually committing to delighting their customers on social media. 1) @Zappos_Service : Using Personality to Delight Customers.

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13 Email Examples That Totally Nailed Personalization

Hubspot

2) JetBlue. Oh, JetBlue. Much like a birthday shout out, JetBlue used my colleague's account creation date to trigger a personalized email to celebrate the fact that they've been "emailing for 365 days now.". 7) Twitter. You shouldn't have. 4) Amazon. 6) The Bowery Presents. Hello, new grub options.).

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Social Media Managers Must Work Around Lousy Business Models

Hubspot

In the midst of this mess, I took to Twitter and began venting my frustrations to @United. After the airline''s tweet, a series of folks responded, complimenting American for listening to a customer (and one who wasn''t even theirs), responding quickly, and wanting to help. Yes, my friends, this is an example of customer delight.

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11 Tips to Help Improve Your Brand's Communication Strategy

Hubspot

As marketers, we strive to communicate with consumers in the ways that they prefer. In fact, marketing is becoming increasingly consumer-driven. For example, with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell, and consumers essentially become product “co-creators.”

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Would You Spend $1,000 to Complain About Poor Service? This Guy Did

Hubspot

We’ve all heard that social media has empowered customers. As a lot of other people have done in similar situations where they want to air a grievance, Syed took to Twitter -- only he added a twist. Instead of just tweeting, Syed, who uses the Twitter handle @HVSVN, spent $1,000 buying promoted tweets in the New York and U.K.

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13 Things NOT to Do on Facebook

Hubspot

To help you avoid these pitfalls and operate your Facebook page smoothly, we've listed some of the most common mistakes businesses make with their Facebook marketing. The main reason is that Facebook doesn't allow users to have more than one personal account — it's against their Terms of Service. What if customers complain?

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