Hubspot

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Education 101

Education Finance Campaign Drivers/motivators 101

Martech

APRIL 19, 2022

Younger Gen Z gamers have a particular emotional connection with the online world, and are looking for metaverse experiences in their virtual worlds, according to a study by agency Razorfish and VICE Media Group. One third of Gen Z gamers want virtual stores to shop at in the 3D worlds they explore.

Trust 112

Trust Gaming Campaign Up-sell 112

Hubspot

JANUARY 16, 2020

They both allow users to express their creativity while embracing short mobile videos and have attracted Gen Z and millennial audiences. Despite each platform's growth, marketers in the social media realm are wondering, "Are either of these worth the hype? Snapchat vs. TikTok: A Head-to-Head Comparison.

Non-Profits 94

Non-Profits Entertainment Launch Growth 94

ConversionXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. Demand generation vs. lead generation: Critical differences.

Lead generation 107

Lead generation Growth Strategize Cold Call 107

Hubspot

SEPTEMBER 18, 2019

Marketers have also become quite Story-savvy. Stories provide a number of solid marketing opportunities across platforms. And, right now, the question marketers are asking isn't, "Should I publish Stories?" Although research shows that Gen-Z favors Instagram , Facebook Stories could be growing due to Facebook's massive audience.

Entertainment 78

Entertainment Launch Networking Follow-up 78

Hubspot

MARCH 9, 2021

Gen Z has the fastest-growing buying power of any generation -- but it's still one of the most misunderstood and challenging age groups to market to. Gen Z's budget-consciousness became even more apparent during 2020 and the global pandemic. This home was named, "Bytehouse.". What the Heck is Bytehouse?

Entertainment 101

Entertainment Niche Campaign Follow-up 101

Martech

JULY 8, 2022

When you think of young adults, do you picture a crowd of Millennials whiplashing between FOMO and YOLO? Today’s young adults are members of Gen Z – the generation coming up behind Millennials. Gen Z is more diverse. Only a plurality, and not a majority, of Gen Z do so.

Networking 115

Networking Follow-up Technology Technology 115