marketing psychology-ecommerce-loyalty-program 
Martech
OCTOBER 9, 2023
Persuasion is at the heart of so much of what we do as marketers, no matter which channel we’re working in. As marketers, we can be most effective when we understand why we humans do what we do and use that information to help our customers make decisions others make on matters that concern us.
Martech
APRIL 4, 2024
I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. What takes email marketers from good to great? Dig deeper: 9 steps to make an email reactivation program that really works 2. Service mindset The best marketers don’t just sell.
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Hubspot
AUGUST 11, 2015
So, it turns out the game shows and the lotteries are popular for a psychological reason, and not just because there’s a chance we could win millions. The same reason people love playing the lottery or picking what’s behind door number one can also help you when marketing your ecommerce site.
ConversionXL
OCTOBER 30, 2014
That’s was what Advisor Impact found in 2010 when they surveyed more than 1,000 financial service clients to understand how customer satisfaction & loyalty was translating into new client referrals. Understand Your Existing Referral Analytics Before Starting A Referral Program. Read the full case study here.).
ConversionXL
OCTOBER 20, 2016
So, in conversion optimization, likability is an important and powerful psychological trigger. The principle of likability, though, at least in terms of persuasion, was popularized by our social psychology icon, Dr. Robert Cialdini. Their target market was highly technical, highly logical buyers. Likability is nebulous, though.
ConversionXL
OCTOBER 1, 2015
Understanding the different psychological theories behind familiarity will lead to better UX / design, copy and calls to action. A habit, from the standpoint of psychology, is a more or less fixed way of thinking, willing, or feeling acquired through previous repetition of a mental experience. The Science Behind Familiarity.
ConversionXL
JANUARY 26, 2017
A common mistake ecommerce store owners make is accepting the sale as the end-goal. Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. And that is where carefully crafted post-purchase emails come in.
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