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What we can learn from past and present Google algorithm updates

Search Engine Land

Let’s examine the common threads between Google’s past and present updates to understand the actions and content that Google values. If “created for SEO” content dominates search results, users face more spam, leading to decreased usage and ad revenue loss. How does your content help users to complete their objectives?

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Tips for a Change Initiative Kick-Off

Heinz Marketing

A good kick-off has 3 key objectives: Confirm initial buy-in from stakeholders (I say initial because buy-in needs to be maintained) Set reasonable expectations Activate the next steps This puts a lot of pressure on the kick-off, and for good reason. In most cases, requirements are presented as facts in a bulleted list.

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Field Sales Reps & Managers: The Complete Guide

Veloxy

Field sales is a critical aspect of many businesses’ sales strategies, with representatives and managers working in the field to meet with customers and close more deals. These representatives travel to meet with customers, make sales presentations, and close deals. Would you like to know more?

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The Science of Content Success: Analyzing Metrics in B2B Marketing

Heinz Marketing

Key Metrics for Evaluating Content Marketing Traffic Metrics : These are your bread and butter. Lead Generation Metrics : Here’s where the rubber meets the road. Understanding these interaction patterns can help you optimize the layout and placement of key content elements. SEO Metrics : Keyword rankings and backlinks.

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6 tactics to create recession-proof email marketing

Martech

It doesn’t matter whether the national economy meets the classic definition (i.e., Create or update your strategic plan Whether you have a spreadsheet full of strategy or a bare outline, having a plan can help you allocate time and energy more efficiently. Are we in a recession or not?

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The Art of Sales Negotiation: Close More Deals

Highspot

You should have clear goals and objectives laid out before the call. Consider price concessions you might be willing to make, what objections might be made, a timeline of deliverables, and even cross-sell or upsell opportunities. This not only demonstrates your expertise but also builds confidence in your ability to deliver results.

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How To Become A Sales Advisor – What You Need

The 5% Institute

A business owner makes decisions and drives their own future, results and outcomes. Many Sales Professionals make the mistake of prematurely presenting their product or service or speak with people who aren’t decision makers. Related article: How To Overcome The Two Main Sales Objections In Two Minutes.

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