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Tips for a Change Initiative Kick-Off

Heinz Marketing

A good kick-off has 3 key objectives: Confirm initial buy-in from stakeholders (I say initial because buy-in needs to be maintained) Set reasonable expectations Activate the next steps This puts a lot of pressure on the kick-off, and for good reason. This was a quote about strategic planning, after all.

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Your First 100 Days as a New Chief Information Security Officer

Smarter With Gartner

Those who approach the role with a strong, strategic plan for the first 100 days are likely to enjoy success,” says William Candrick , Director Analyst, Gartner. Before you begin, seek to understand your enterprise and identify key stakeholders. This is your first opportunity to deliver visible results. Act (Weeks 5-12).

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10 non-marketing books every SEO should read

Search Engine Land

Chris Voss masterfully draws from his extensive FBI career, illustrating how to leverage behavioral psychology to navigate negotiations in a manner that is both non-confrontational and effective, often leading to outcomes that meet or closely align with our objectives. It can be easy to feel pressured into making decisions quickly.

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Field Sales Reps & Managers: The Complete Guide

Veloxy

Field sales is a critical aspect of many businesses’ sales strategies, with representatives and managers working in the field to meet with customers and close more deals. These representatives travel to meet with customers, make sales presentations, and close deals. Would you like to know more?

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The Science of Content Success: Analyzing Metrics in B2B Marketing

Heinz Marketing

Key Metrics for Evaluating Content Marketing Traffic Metrics : These are your bread and butter. Lead Generation Metrics : Here’s where the rubber meets the road. Understanding these interaction patterns can help you optimize the layout and placement of key content elements. SEO Metrics : Keyword rankings and backlinks.

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Management Roles: Your Path To Success

The 5% Institute

This article dives into the various aspects of management roles, exploring their types, key responsibilities, required skills, challenges faced, role models, and the benefits they bring to organizations. Some of the core responsibilities include: Strategic Planning One of the primary responsibilities of managers is strategic planning.

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Strategic vs. Tactical Planning: The What, When, and Why

Hubspot

Your online job search will become less tedious and disheartening if you have a clear set of objectives to follow. While you might get more search results for " sales manager ", you'll find jobs that are a better fit for you if you clarify by searching for " senior sales manager - medical devices. ". Strategic vs. Tactical Planning.