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What we can learn from past and present Google algorithm updates

Search Engine Land

Let’s examine the common threads between Google’s past and present updates to understand the actions and content that Google values. If “created for SEO” content dominates search results, users face more spam, leading to decreased usage and ad revenue loss. How does your content help users to complete their objectives?

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Tips for a Change Initiative Kick-Off

Heinz Marketing

To effectively kick-off a change, you have to straddle the line between sticking to a plan but keeping the flexibility to roll with the punches. In most cases, requirements are presented as facts in a bulleted list. This was a quote about strategic planning, after all. That should really be the motto for change managers.

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HubSpot’s March 2024 release includes AI management, enhanced CRM features and more

Martech

The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption. Upgraded mobile access to custom objects on iOS and Android. This dual approach not only bolsters forecast reliability but also enhances strategic planning and decision-making processes.

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The Science of Content Success: Analyzing Metrics in B2B Marketing

Heinz Marketing

Key Metrics for Evaluating Content Marketing Traffic Metrics : These are your bread and butter. Understanding these interaction patterns can help you optimize the layout and placement of key content elements. Challenges in Measuring Content Marketing Impact Measuring the impact of content marketing presents unique challenges.

B2B 62
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Field Sales Reps & Managers: The Complete Guide

Veloxy

These representatives travel to meet with customers, make sales presentations, and close deals. Sales presentations : Field sales reps conduct sales presentations and product demos to showcase the company’s offerings. Closing deals : Field sales reps negotiate pricing and terms, and ultimately close deals with clients.

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The Art of Sales Negotiation: Close More Deals

Highspot

You should have clear goals and objectives laid out before the call. Consider price concessions you might be willing to make, what objections might be made, a timeline of deliverables, and even cross-sell or upsell opportunities. This not only demonstrates your expertise but also builds confidence in your ability to deliver results.

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How To Become A Sales Advisor – What You Need

The 5% Institute

A business owner makes decisions and drives their own future, results and outcomes. Many Sales Professionals make the mistake of prematurely presenting their product or service or speak with people who aren’t decision makers. Related article: How To Overcome The Two Main Sales Objections In Two Minutes.

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