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Generative engine optimization: What you need to know

Martech

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era. How is GEO similar to SEO?

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What is generative engine optimization (GEO)?

Search Engine Land

Key benefits of GEO. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.

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Building a customer journey sales funnel that actually works, insights from a sales pro

Hubspot

These journeys have generated 335 meetings, closed $287K in a startup from scratch, and helped drive $40 million in enterprise deals across multiple continents and industries. I’ve over 656,000 emails, making 11,519 cold calls, booking 335 meetings, and closing over $406,000 in new business in startup environments alone. They guide.

SQL
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Buyer’s journey vs. customer’s journey — what makes these paths different, and where they intersect

Hubspot

It’s the full experience someone has with your brand once they become a paying customer, including onboarding, product use, support interactions, renewals, and referrals. The buyer’s journey helps you attract and convert new leads by meeting them where they are in their decision-making process. Was this the right choice for me?”

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Shortcuts Salespeople Should Never Take, According to Experts

Hubspot

Others save you time but damage your results meaning youll ultimately be less productive for using them. Few buyers will be interested in scheduling another meeting with someone whos not paying attention right now. Better yet, review your scheduled meetings for the next day before you leave at night. 15-20 minutes).

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Account-based selling in 2025: Everything to know

Highspot

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. A modern account-based sales strategy isn’t just about targeting the right accounts.

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Complex sales CPQ: Accelerating sales cycles and eliminating bottlenecks

PandaDoc

Complex sales cycle stages The lengthier sales cycle for complex sales is a direct result of higher costs and greater decision-maker involvement. Here is an overview of the sales process for complex sales: Discovery/needs analysis: Understanding your customers needs and challenges is key to demonstrating how your product or service can help.