The truth behind MACH-based DXPs: Benefits, risks and key considerations
Martech
MARCH 13, 2023
MACH (microservices, API-first, cloud-native and headless) is a modern approach to digital experience management that allows for greater flexibility, scalability and speed. But is this just a marketing tactic, or do these products genuinely align with the principles of MACH architecture? What is MACH?
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