It’s Not a Conversion Problem, It’s a Customer Development Problem
ConversionXL
SEPTEMBER 6, 2013
Using this model, entrepreneurs build products and plans based on what they think about their target market, then present the offer after the fact. Phase 2 – The Pitch. Trevor Owens shows how he uses the Exploration and Pitch method to validate a Vespa Rental business. image source. Phase 3 – Concierge.
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