Martech

FEBRUARY 2, 2023

Sales and marketing professionals understand the continual pressure to reach and convert new customers to a product or service and how easier it is to keep a happy customer than win new ones. For instance, a car manufacturer and a quick service restaurant will have different time frequencies that make sense.

Minimum Viable Product 132

Minimum Viable Product Customers Strategic planning Manufacturing 132

Salesforce

JANUARY 27, 2023

They have a different view of normal and how to use your products and services,” said Guive Balooch, global VP of L’Oreal’s technology incubator. We don’t want to over-engineer something that ultimately provides no value,” said Ann Yauger, AVP of product management. “We

Technology 98

Technology Technology Minimum Viable Product Angle 98

Salesforce

APRIL 7, 2022

While it’s tempting to go full steam ahead to capture your global potential, it’s important to be strategic. In my experience, it’s most effective to first target a small number of strategic, high-potential growth countries. Fill in remaining markets with a verified third-party international fulfillment service.

Minimum Viable Product 94

Minimum Viable Product Territory Launch Strategize 94

Search Engine Land

APRIL 18, 2023

Credibility and trust Having your site return in the organic results can influence your perceived credibility with an audience looking for your services. Strategic advantage Visibility in organic search is not quick or easy – which is a good and a bad thing. Want to test a new product? Agile Speed provides agility.

Objectives and Key Results 101

Objectives and Key Results Minimum Viable Product A/B testing Engineering 101

ConversionXL

APRIL 28, 2021

have built products they think people want before they test that assumption. Unlike a traditional minimum viable product (MVP), painted doors are mock features that allow us to see if users engage with them before we invest to build it. Many companies (my own included!) Here are two ways that we did just that.

Product 151

Product Minimum Viable Product Click Through Rate Gaming 151

ConversionXL

FEBRUARY 3, 2022

Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. Activate customers quickly by helping them get the most value from your product or service. Slack started with a minimum viable product.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

SEPTEMBER 6, 2013

Not because they have a conversion problem but because they never really nail the product or how to market it. A corporation like Starbucks could pick locations by throwing a dart at a map and know they’ll at least break even with a new location and mediocre customer service. Most startups fail. But is this really step one?

Conversion 126

Conversion Minimum Viable Product E-commerce Customers 126