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How event marketers can use hologram technology for live and hybrid experiences

Martech

Most recently they partnered with WeWork to allow members access to holograms in 11 locations, including New York, Los Angeles, Miami and Washington, D.C. ARHT Media CEO Larry O’Reilly, in conversation at WeWork, New York. ARHT Media holographic capture studio, WeWork, New York. Holograms on stage.

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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

Left to right: Hosts Charlamagne tha God and Jess Hilarious, Will Pearson, President, iHeartPodcasts and Conal Byrne, CEO, iHeartMedia Digital Group in New York. At the IAB Podcast Upfront in New York this week, hit shows and successful brand placements were lauded. Image: Chris Wood. for and by black creators.

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Doubling video ad revenue with AdOps: Monday’s daily brief

Martech

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”. “We Perion launches cookieless identity solution.

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The Top 10 Strategies Toast’s CRO Uses to Crush Quotas

SaaStr

Strategic Segmentation by Restaurant Density Rather than segmenting purely by revenue opportunity, Toast takes a unique approach by considering restaurant density. They assign territory reps to densely populated areas like New York City, while inside reps cover less densely populated areas.

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XANT ANNOUNCES PARTNERSHIP WITH EXL

Xant

Silicon Slopes, Utah, June 15, 2021—XANT, the leading enterprise Sales Engagement Platform has announced an ongoing strategic partnership agreement with EXL, a leading operations management and analytics company. We are thrilled to have EXL join the XANT partner network.

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Facebook Puts Their Foot Down, and Other Marketing Stories of the Week

Hubspot

You might remember hearing about ‘Graph Search,’ a new Facebook/Bing search engine announced last week. Well, it seems that this week Facebook wasn’t playing nice with competing social networks and apps such as Twitter, Vine, and Voxer over some data-sharing issues, including data from Graph Search. But how does one actually do this?

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I Downloaded My Facebook Data and It Got Weird Fast

Hubspot

Again, this might not be new. In an April 2014 earnings call , Facebook CEO Mark Zuckerberg noted that as part of the social network's ongoing efforts to personalize any content seen by a given user, it would take "a couple of different approaches towards more private content as well.".