Iannarino

OCTOBER 1, 2022

To understand how to talk about your features and benefits, you must start by identifying the level of value the stakeholder needs from you. Not every stakeholder has the same interest in your features and benefits.

Contact 261

Contact Sales Conversion 261

Martech

OCTOBER 6, 2023

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. The new capabilities, which are available in GA4 now, enable marketers to redact client-side text and exclude Google data signals from reports and explorations. Data redaction. Why we care. Get MarTech! In your inbox.

Legal 114

Legal Clients Trust Conversion 114

Search Engine Land

OCTOBER 18, 2023

YouTube is rolling out a new feature that enables creators to add timestamps to tagged products in their videos. In addition to the new timestamps, YouTube is rolling out further features to improve the shopping experience. Why we care. This capability will be available "in the coming weeks."

Launch 118

Launch Product Strategize Engineering 118

Search Engine Land

NOVEMBER 29, 2023

LinkedIn’s new campaign performance measurement promises “more precision and clarity” as there is no need for cookie tracking. LinkedIn asserts that its new Conversions API is designed to be “privacy-compliant and future-proof.” Website Actions. Get the daily newsletter search marketers rely on.

CTR 110

CTR Campaign Networking Promote 110

Martech

APRIL 10, 2024

YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. For YouTube Shopping creators and brands selling products on the platform, these new capabilities and features make it easier to promote your products and increase revenue from older content.

Commission 78

Commission Promote Up-sell Start-ups 78

Search Engine Land

OCTOBER 30, 2023

Instagram Reminder Ads are rolling out new features to help advertisers reach a wider audience: Instagram Stories visibility : Reminder Ads can now be featured within Instagram Stories, allowing businesses to increase visibility and improve efficiency. Why we care. For more information visit the Instagram Help Center.

Launch 109

Launch Engineering Start-ups Conversion 109

Search Engine Land

MARCH 23, 2023

This feature is particularly helpful for self-serve advertisers who want to launch ads quickly and seamlessly. This feature saves time previously spent creating new ads one-by-one. The new features simplify and streamline the ad creation process, making it more efficient and saving advertisers time and effort.

Campaign 107

Campaign Launch Clients Engineering 107

Search Engine Land

NOVEMBER 7, 2023

Google is rolling out new features to help brands engage with shoppers this holiday season: A new deals hub. New pricing tools. New deals hub. Google has launched this new spot for exclusive shopping deals. New pricing features. The annual Holiday 100. Why we care. Annual Holiday 100 list.

Conversion 102

Conversion Retail Launch Price 102

Search Engine Land

DECEMBER 5, 2023

Microsoft today announced Deep Search – a new, optional generative AI feature meant to help searchers with complex questions that don’t have simple answers. This makes the feature sound dead on arrival – as most searchers likely won’t have that much patience. How it works. Limited availability right now. Why we care.

Technique 112

Technique 112

Search Engine Land

OCTOBER 19, 2023

Google Analytics 4 is rolling out new features that offer 360 customers more customization capabilities, including: Customized reporting for all types of teams. GA4 will begin introducing the new tools over the next few weeks and will continue adding more functionalities later this year. BigQuery reports + customization.

Customers 115

Customers Campaign Engineering Strategize 115

Search Engine Land

APRIL 16, 2023

Google is in the process of building an “all-new search engine” powered by its new A.I. technology while at the same time working on adding new A.I.-based based features to its current search engine under the project name Magi. Tivoli Tutor, would teach users a new language through open-ended A.I.

Engineering 144

Engineering User Experience Technology Technology 144

Search Engine Land

JANUARY 22, 2024

Google is trialing a new local search box called Nearby Events and Deals. The new SERP feature, which is only visible for local searches on mobile devices, displays Google Business Profile (GBP) posts promoting deals and events from nearby businesses. This feature offers a chance for local businesses to boost conversions.

Promote 114

Promote Conversion Process 114

Search Engine Land

SEPTEMBER 21, 2023

YouTube has unveiled a bunch of new tools set to be rolled out in the coming months. Speaking at its Made on YouTube event, the platform revealed five upcoming features designed to help creators make content more easily. YouTube Create The platform is launching a new mobile app called YouTube Create to help make video creation easier.

Launch 106

Launch Gaming Price Campaign 106

Search Engine Land

NOVEMBER 3, 2023

with 16 new features and updates for advertisers to utlize to improve the efficiency of their capaigns. Below is a breakdown of what’s new. New Features: App Install Ads deep links. Editor now works with in-feed video ads for Discovery campaigns, combining features of Discovery and responsive display ads.

Campaign 118

Campaign Engineering Product Process 118

Search Engine Land

OCTOBER 11, 2023

The tech giant has announced a string of new features designed to boost engagement and optimize campaign performance, including: Collection ads Multi-destination Reels carousel ads Swipe left functionality Why we care. The post Meta rolls out new features for Facebook and Instagram Reels ads appeared first on Search Engine Land.

Click Through Rate 124

Click Through Rate User Experience Campaign Engineering 124

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. Take the next step What are some new things marketers can do with Data Cloud?

SQL 95

SQL Cross-sell Campaign Trust 95

Search Engine Land

MAY 2, 2023

Facebook is introducing three new ways for users to find short-form videos that are most relevant to them, as well as new controls to help customize their video experiences on the platform. New ways to personalize Reels. The post 3 new Facebook Reels features appeared first on Search Engine Land. Dig deeper.

Engineering 92

Engineering Conversion Product Customers 92

Search Engine Land

OCTOBER 5, 2023

Reddit has updated its on-demand learning hub with new features, courses and certifications. The platform has rolled out a new “Boost 2.0 What’s new? The post Reddit expands its learning hub with new features, courses and certifications appeared first on Search Engine Land. What has Reddit said?

Education 113

Education Campaign Technique Strategize 113

Martech

DECEMBER 14, 2023

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. The Privacy Sandbox has two primary objectives: Phase out support for third-party cookies when new solutions are in place. The Tracking Protection tool will be rolled out on January 4, 2024, to 1% of Chrome users globally.

Engineering 124

Engineering Start-ups Service Process 124

Search Engine Land

APRIL 20, 2023

Google has just announced four new enhancements for the GA4 homepage. New welcome tutorial New banner along the top of the Home page Improvements to the Suggested for you section Dismiss suggestions, insights, and recommendations What’s new. Introduction of a new welcome tutorial. Why we care.

Engineering 91

Engineering Process 91

Martech

MARCH 21, 2023

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. This is a new capability, allowing users to schedule content within the LinkedIn platform, instead of depending on a third-party marketing or publishing tool. Scheduled posts. Live audio-only conversations.

B2B 106

B2B Event Production Follow-up Conversion 106

Martech

NOVEMBER 7, 2023

Along with its annual Holiday 100, Google is rolling out a new deals hub and new pricing tools to help brands engage with shoppers this holiday season. growth YoY in online holiday spending New deals hub. Google has launched this new spot for exclusive shopping deals. New pricing features. Why we care.

Conversion 83

Conversion Retail Launch Price 83

Martech

OCTOBER 27, 2022

They include a big improvement for the Setup Assistant, real-time behavioral modeling reports, more customization features and a new homepage design. Setup Assistant: Currently the user has to create a new property in GA4 for each Universal Analytics (UA) property and then configure the data collection and privacy settings.

Represent 106

Represent Campaign Start-ups Conversion 106

Search Engine Land

OCTOBER 11, 2022

Google has just announced three new features for travel and tour booking businesses. The new features are aimed at making it easier for people to book tickets and experiences right from Google, as well as giving businesses the ability to connect with potential customers. Ticket booking links for attractions.

Price 118

Price Launch Engineering Customers 118

Search Engine Land

OCTOBER 27, 2022

Google has just unveiled several new Google Analytics 4 (GA4) updates, including a new homepage experience, real-time behavioral modeling reports, and custom channel grouping. The new home page experience. They’ll also enable equivalent basic features such as goals and Google Ads links,” Google said. Dig deeper.

Campaign 91

Campaign Launch Start-ups Engineering 91

Search Engine Land

AUGUST 2, 2023

YouTube Shorts has rolled out a range of new tools to encourage and inspire content creation. The six new features give creators a range of new capabilities on the platform, such as the ability to go live with Shorts, remix footage, add effects to videos and use stickers. What’s new? SUBSCRIBE See terms.

Launch 97

Launch User Experience Engineering Conversion 97

Martech

AUGUST 9, 2023

Google Ads is rolling out several new features ahead of the holiday season. It’s important to stay up-to-date with Google’s latest features, and test them so that you can gain early learnings to help shape your campaigns and bidding strategies. What’s new? Why we care. Get MarTech! In your inbox. In your inbox.

Retail 95

Retail Campaign Launch Product 95

Search Engine Land

AUGUST 8, 2023

Google Ads is rolling out several new features ahead of the holiday season. It’s important to stay up-to-date with Google’s latest features, and test them, so that you can gain early learnings to help shape your campaigns and bidding strategies. What’s new? Why we care. ” Deep dive.

Launch 95

Launch Retail Campaign Engineering 95

Search Engine Land

APRIL 14, 2023

Instagram has just introduced 4 new features for Reels, including: A dedicated destination to discover inspiration through trending audio and hashtags on Instagram Reels. Easier Reels editing Two new metrics to Reels insights: total and average watch times. This feature is accessible worldwide on both iOS and Android devices.

Campaign 74

Campaign Engineering Growth Process 74

Search Engine Land

OCTOBER 5, 2022

Google has just announced three additional feature capability updates to their tag. ” Now, Google has added three new features. The new updated tag. This feature will make it easier to set up a conversion measurement. All of these new Google updates, features, and products can seem overwhelming.

Engineering 127

Engineering Start-ups Product Conversion 127

Search Engine Land

OCTOBER 5, 2023

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. The new capabilities, which are available in GA4 now, enable marketers to redact client-side text and exclude Google data signals from reports and explorations. Data redaction. Why we care.

Legal 109

Legal Clients Trust Engineering 109

Search Engine Land

DECEMBER 13, 2022

Google has just announced two new data-driven attribution features intended to introduce more transparency and make it easier for advertisers to switch. Advertisers who are unclear about the effects of this model should use the new simulation tool to estimate the effects of switching. What’s new. Why we care.

Launch 95

Launch Engineering Conversion 95

Search Engine Land

NOVEMBER 17, 2022

Google has announced a boatload of new search features across Google Search, Google Lens, Shopping and Maps all aimed at bringing search to more users in more helpful ways. This feature is launching today in English in the U.S. This feature is also launching today in English in the U.S. Find food through Multisearch.

Launch 99

Launch Represent Networking Price 99

Search Engine Land

MARCH 29, 2024

The platform now offers six new automated features designed to provide advertisers with easy access to creative best practices. This new tool automatically generates a variety of ad copy headlines tailored to Reddit’s unique audience. Why we care. Smart headlines. Creative asset cropper.

Campaign 72

Campaign Growth Process Conversion 72

Search Engine Land

NOVEMBER 16, 2023

Google is introducing new generative AI capabilities for advertisers to mark the start of the holiday season. The new features include: New SGE subcategories. New SGE features. Starting in December, Google will introduce the image generation feature for apparel searches on mobile in the U.S.

Conversion 101

Conversion Product Represent Engineering 101

Search Engine Land

AUGUST 22, 2023

Google appears to be working on a new experimental feature that would let users respond to links in search results via text, images and stickers, 9to5Google reported. If this search feature graduates from Labs, there will be even more competition in the SERPs, which could impact your organic search traffic. Why we care.

Engineering 88

Engineering 88

Search Engine Land

NOVEMBER 30, 2022

LinkedIn just announced three new features for brands to promote products, monitor trends, and do more with newsletters. LinkedIn will also automatically send your new followers a notification to subscribe. The post LinkedIn just released 3 new features for pages appeared first on Search Engine Land.

Promote 98

Promote B2B Engineering Growth 98