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Generative engine optimization: What you need to know

Martech

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era. How is GEO similar to SEO?

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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Joint webinars, co-branded content, or referral programs can help you reach new contacts effectively. Email marketing: If you have an existing database, consider running a referral campaign, encouraging current contacts to share your content or offerings with their networks. For each tactic, list KPIs and how to improve them.

B2B
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What is generative engine optimization (GEO)?

Search Engine Land

Key benefits of GEO. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.

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Building a customer journey sales funnel that actually works, insights from a sales pro

Hubspot

They anticipate objections. In the Evaluation stage, I share tailored case studies or objection-busting content. As sales strategist and author Aaron Ross once said, “The more predictable your system, the more scalable your results.” You need a clear customer journey, a few key tools, and a commitment to thinking like the buyer.

SQL
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Shortcuts Salespeople Should Never Take, According to Experts

Hubspot

Others save you time but damage your results meaning youll ultimately be less productive for using them. After the call, create another to-do list to keep the momentum going: Write down key takeaways. Unfortunately, it resulted in lost opportunities and was noticed by my manager. Define next steps. No shortcuts.

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Buyer’s journey vs. customer’s journey — what makes these paths different, and where they intersect

Hubspot

It’s the full experience someone has with your brand once they become a paying customer, including onboarding, product use, support interactions, renewals, and referrals. Instead of using standard templates in their demos, they customize everything around the prospect’s real sales playbook, objection-handling examples, and KPIs.

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Account-based selling in 2025: Everything to know

Highspot

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. This multi-threaded strategy often results in a larger deal size and higher overall revenue per account.