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Ecommerce SEO & UX: 4 simple tips to boost traffic and sales

Search Engine Land

It’s often been said that SEO and UX are linked, and it’s never been truer than when we think about how you organize an ecommerce website. The following tips for organizing your ecommerce site and promoting your products will help you get more traffic and sales. Do people search by price? Perhaps categories for pricing?

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A CX reality check: When good intentions meet clunky execution

Martech

My contract is ending soon, and the flier invited me to set up an appointment to speak with a sales representative over the phone to find a new package to switch to before my promotional pricing ends. I came home to find a flier hanging from my doorknob from Xfinity, my internet provider. Was this an elaborate phishing scam?

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5 UX Hacks That Can Immediately Increase Revenue

ConversionXL

Another way to do this is to display all available shipping options up front so the shopper knows they are getting the lowest priced option: This change also had an immediate impact on our top-line, resulting in a 19.31% increase in shipping revenue within the first week of roll-out, producing $17,059.46

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YouTube advertising: The ultimate guide

Search Engine Land

Ad format: YouTube offers various ad formats and each format has different pricing structures, so your budget should align with the chosen format. Cost-per-click (CPC) or Cost-per-thousand-impressions (CPM): Decide whether you want to pay for clicks (CPC) or impressions (CPM), as the pricing model you choose will impact your budget strategy.

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The Advanced Guide to Holiday Testing

ConversionXL

But is the data from the tests you run during major shopping holidays representative? An increase in comparison shoppers, who are driven by price and availability. A decrease in profit margin due to discounts and promotions. Bandit tests are ideal for short promotions because they’re more efficient.

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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

User experience research or UX research, shouldn’t be limited to A/B testing programs only. If done properly, you UX research should have landed you a lot of ideas about which problems affect which segments. It is about focusing your marketing efforts on a few select companies that could represent huge revenue streams.

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How To Identify & Improve Crappy UX Issues

ConversionXL

A 2013 study by Janrain and Harris Interactive revealed that 74% of users get frustrated when a website displays irrelevant ads, offers, or promotions that have nothing to do with their interests. Monitoring these will help you define the steps where UX improvements are most needed. When You Display Irrelevant Content, Visitors Leave.

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