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Google’s 2023 releases: A B2B marketer’s review

Search Engine Land

Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing. AI functionality Google has added more AI functionality within the platform, with much of that centered on Performance Max.

B2B 111
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Website Information Architecture: How to Optimize for UX

ConversionXL

They represent the goals, motivations, characteristics, and behaviors of the most important groups of people who come to your site. There are several good methods to do this, but here’s the five-step process I like to use: 1. method for finding patterns in how users expect to find content or functionality. Card sorting.

UX 114
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13 essential SEO skills you need to succeed

Search Engine Land

do X, doesn’t mean X will work for Bob’s Hardware or Bob’s Finance Co. We often get so bogged down in the minutia of various SEO tasks that we miss the big picture of what’s going on between the website, the search engines, the potential visitors, and the business the website represents. Experimenting.

UX 126
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The Problem with Password UX (and How to Fix It)

ConversionXL

When these UX problems pop up, they cause friction. Why Is Password UX a Problem? If you want to stick with the traditional username / password authentication process, at least take the time to optimize it and improve the UX. However, that functionality is expanding quickly. A study by Egelman et al.

UX 106
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Adopting artificial intelligence in your sales process

PandaDoc

Key takeaways AI can enhance sales processes in many ways, from providing customer insights to automating tasks. As AI evolves, sales processes will become more predictive and proactive. Artificial intelligence (AI) in sales is about using machine-driven algorithms and processes to enhance and optimize sales operations.

Process 52
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10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Now, jump to 2015: according to a study published by VentureBeat last year , 77% of “digital natives” (roughly, generation Y and a huge part of X) expect their online experience to be personalized. If we can do that, then the customers are going to feel a deep loyalty to us, because we know them so well. iPhone -> iPhone Accessories).

UX 115
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The Endless Suck of Best Practice and Optimisation Experts

ConversionXL

So let me explore this using a UX situation. Let’s say you’re a UX designer and you’re testing a process that involves persuasion, elements of friction (a form), lots of data entry and interaction points inside each page. So surely they hire CRO or UX experts (or other types of experts) to save them from guessing?

UX 111