Martech

MARCH 4, 2022

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to a seemingly ever-increasing number of devices, channels and options, businesses are seeking customer journey analytics platforms to help them get a handle on what customers are experiencing. What’s the long-term product roadmap and launch dates?

Customers 98

Customers Repeat business Retail Launch 98

Martech

NOVEMBER 3, 2021

For several years now, Microsoft has quietly trailed far behind Salesforce as a CRM provider with its Dynamics 365 product. Capturing their interactions post-discovery, such as communication with a call center or visit to a retail outlet, helps brands see which of their assets are helping them along their path. Why we care.

E-commerce 106

E-commerce Customers CRM Repeat business 106

Martech

OCTOBER 18, 2021

That’s because customers value the products and services that they buy from your brand. As more channels and technology are added to your strategy, the experience will grow. To help get the most out of this data, the marketing team also needs the technology and people to help build on this foundation.

Customers 113

Customers E-commerce Repeat business Retail 113

Martech

DECEMBER 9, 2021

Marketing, sales, product and customer service must all contribute, and all can benefit, but you’ll need to decide who is leading the charge. Many of the benefits of customer journey analytics can only be realized through shifting the way businesses think about their customers — by adopting a customer-first focus.

Customers 112

Customers Repeat business Retail Represent 112

Martech

JANUARY 20, 2022

Marketing departments often have to adjust outdated technology systems to meet customer needs along their buying journeys while improving processes on the fly. That’s why marketers need to communicate the value of these goals to their technology departments, which are vital for tracking campaign events. Source: Tom Hannigan.

Customers 127

Customers Hospitality Repeat business Clients 127

Salesforce

OCTOBER 11, 2021

Even B2B sellers are trying to understand the end user of their products. First, when you hit that peak demand, you’re wondering, “Will I have enough products? Beyond retail, what online buying trends do you see next year for other industries? That’s why we’re seeing an incredible acceleration in emerging technologies.

Retail 52

Retail Manufacturing Repeat business B2B 52

Salesforce

JANUARY 25, 2024

Picture this: You see an ad online for a product you really, really want — so you take it as a sign from the universe to treat yourself. Proper inventory management allows companies to keep track of all their products as they’re received, stocked, ordered, and shipped. For others, like retailers, it’s ready-to-sell stock.

Technique 59

Technique Manufacturing Objectives and Key Results Cross-sell 59

Lead Fuze

JULY 13, 2023

Retail businesses rely on inbound call centers to handle order inquiries and provide product information. Tech companies use both inbound and outbound services because even technology needs a little human touch. Banks and financial institutions have call centers for customer queries and selling financial products.

Legal 52

Legal Profit margin Promote Clients 52

Salesforce

MARCH 15, 2024

Marketers have to find a way to capture attention and build genuine interest in their products and services. Lead generation is the process of building interest in a product or service and then turning that interest into a sale. Focus on your target audience’s pain points and how your product or service can solve those.

Lead generation 115

Lead generation A/B testing Promote Sales 115