Martech

AUGUST 18, 2023

Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. 60% of retailers estimate they are in the planning or execution phase of their unified engagement platform journey. Shoppers and retailers eye generative AI.

Retail 85

Retail Networking Technology Technology 85

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We

Retail 89

Retail Networking Profit margin Technology 89

Martech

MARCH 30, 2022

Google Cloud’s Retail Search aims at providing retailers with Google-quality search capabilities on their own sites as part of the Google Cloud Discovery Solutions for Retail suite of products. Retail search capabilities. Retailers in a number of countries, including Lowe’s in the U.S.,

Retail 91

Retail E-commerce Commission Launch 91

Lead Fuze

OCTOBER 5, 2023

That’s not just great customer service – that’s retailers using AI. This transformative technology is reshaping the retail landscape, making shopping experiences more personalized than ever. AI isn’t just helping retailers run smoother operations. How many retailers are using AI?

Retail 52

Retail E-commerce Profit margin Price 52

Sales Pop!

AUGUST 19, 2022

Location mapping uses Location Intelligence (LI) technology to extract location-based data from consumers. Since retailers get most of their business from local consumers, it’s important for them to know where they are and what they are buying. No matter how much eCommerce grows, retail stores are here to stay. Site selection.

Retail 97

Retail Real Estate Up-sell Follow-up 97

Martech

JULY 18, 2023

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Many retailers are launching RMNs, and not just big national chains. Why we care. They’re all at different stages.

Retail 84

Retail Networking Strategic partnership Campaign 84

Martech

DECEMBER 16, 2021

The latest “ State of Retail ” report from product review and UGC platform Bazaarvoice shows that almost half of consumers are now looking for in-store experiences to reflect the kinds of experiences they enjoy online and especially on social media. Why we care. This is another harbinger of changing shopper behavior.

Retail 106

Retail Transportation Customers Technology 106

Search Engine Land

FEBRUARY 9, 2023

Retail media may be a new buzzword, but it’s an old concept. It’s media provided by the retailers, with a new name and digital makeover. Retail media is like that but on the web. Let’s not forget, COVID happened and completely upended consumers’ approach to retail. It is ranked second in the U.S.

Retail 88

Retail Networking Engineering Closing 88

Martech

NOVEMBER 30, 2023

Dynamic Yield by Mastercard’s Shopping Muse is an AI tool that changes how consumers search for and discover products in a retailer’s digital catalog. The post The latest in AI-powered marketing technology releases appeared first on MarTech.

Technology 90

Technology Technology Government Legal 90

Hubspot

OCTOBER 11, 2018

In fact, the technology is already here. Macy’s, Urban Outfitters, CVS, Lord & Taylor, Target, Timberland, and many other major retailers already use beacon technology to take their shopping experiences to the next level. If you doubt beacon technology's power, you shouldn't -- Swirl Networks Inc.

Retail 72

Retail Technology Technology Promote 72

Martech

JUNE 29, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Get MarTech! In your inbox.

Technology 90

Technology Technology Retail Campaign 90

Martech

FEBRUARY 2, 2022

Good morning, Marketers, are you thinking about retail? And for marketers working in a retail organization, are you thinking about brands? Retailers, online and traditional, maintain their relevance by providing opportunities for brands to serve these ads and cut through and expand awareness in front of customers.

Retail 78

Retail E-commerce Contact Technology 78

The 5% Institute

JULY 24, 2023

In the highly competitive world of retail, understanding your customers’ needs and preferences is essential for success. One powerful tool that can help retailers gain valuable insights is the use of open-ended questions. This understanding creates upselling and cross-selling opportunities, driving increased sales and revenue.

Retail 52

Retail E-commerce Cross-sell Repeat business 52

Martech

JULY 20, 2023

that allows employers to seek out candidates for positions in technology organizations, including in marketing technology and operations. “The central thesis of our business is that effectively every company is now a technology business,” he told us. The second product is employer branding. as well as the U.K.,

Technology 84

Technology Technology Retail UX 84

Search Engine Land

JANUARY 24, 2024

Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products. Still, delving into SKU-level details is crucial to uncover hidden potential, address wasted budget, or identify specific products affecting overall category performance. What is product scoring?

Campaign 98

Campaign Profit margin Product Construction 98

Spiro Technologies

SEPTEMBER 27, 2023

On this podcast, I talk with company leaders about modernizing the business of making, moving, and selling products. This brand just, as a part of a luxury hair care product, it propped up everywhere. There are certain brands that are done specifically for some of the big retailers’ focus. It’s like a family.

Technology 105

Technology Technology Manufacturing Retail 105

Hubspot

NOVEMBER 12, 2018

The retail industry evolves fast. With the explosive growth of online shopping and 2017’s brick-and-mortar retail apocalypse , how can you, a retailer, adapt to the ever-changing preferences of consumers today? Below, we’ll list the best retail blogs on the internet right now. National Retail Federation.

Retail 76

Retail E-commerce Finance Consult 76

Sales Pop!

AUGUST 17, 2021

When shopping, they only have to swipe their card again to pay for their products. Now, the retail giant took things further with Amazon One. Plus, the COVID-19 pandemic makes the “contactless” technology a welcome change for consumers. Pay-by-Palm technology can boost the shopper’s experience beyond the online marketplace.

Technology 98

Technology Technology E-commerce Retail 98

Salesforce

FEBRUARY 28, 2024

Ice cream brand Enlightened made the most of their relationship with rock band Metallica to speed up product innovation. Plus, Enlighten’s innovation efforts brought in Salesforce partners, making it a model for AppExchange product success. In 2024, product innovation is a necessity.

Product 59

Product Non-Profits Launch Finance 59

Martech

JANUARY 5, 2022

Customer experience management company Merkle debuted two new products today at CES that are aimed at improving the contactless shopping experience, both in-store and on-delivery, as health and safety concerns persist with the ongoing pandemic. The experience integrates with a retailer’s website, loyalty programs and customer profiles.

Product 92

Product Customers Retail Price 92

Hubspot

AUGUST 18, 2020

According to a recent Retail Dive survey, 55% of consumers still prefer to shop in stores because they like to see or test out products before they buy them. But, if consumers could see or try products virtually from home, would they still need to go to the store before making a purchase? Data Source: Lucid.

Product 101

Product Retail Technology Technology 101

Search Engine Land

AUGUST 18, 2023

Amazon Sponsored Product ads will now appear on third-party premium apps and websites. Pinterest, BuzzFeed, Hearst Newspapers, Raptive and Ziff Davis brands like Lifehacker and Mashable are among the brands that are partnering up with the retail giant to increase reach for its Sponsored Product ad product. Why we care.

Product 91

Product Retail Campaign Engineering 91

Martech

SEPTEMBER 1, 2021

Because its active ingredient isn’t alcohol or cannabis, it’s not regulated in the same way that those products are. Thus far, Leilo’s methods provide a useful blueprint for any product looking to break into a new category. The product is also available through direct-to-consumer through Leilo’s website and on Amazon.

Technology 80

Technology Technology Retail Sports 80

Martech

MARCH 30, 2022

But understanding your goal before purchasing technology, isn’t how some marketers operate. The conversation around marketing technology has really classically been kind of, ‘I have this set of tools, what should I do with them?’” We like to say that we fall in love with a problem, not with the technology that we’re addressing.”.

Technology 97

Technology Technology Pharmaceutical Clients 97

Hubspot

OCTOBER 8, 2018

With the explosive growth of online shopping and a shift in consumer preferences for experiences over possessions , the retail apocalypse of 2017 was inevitable. But contrary to popular belief, the retail apocalypse isn’t the final nail in the coffin for retail brands. 5 Retail Trends That Will Transform the Industry in 2019.

Retail 78

Retail Angle Technology Technology 78

Search Engine Land

NOVEMBER 17, 2023

Brand Explorer : This new tool allows Instacart’s retail partners to easily search and discover sell sheets, connecting with new products and up-and-coming brands directly in the Instacart Platform Portal. They’re working hard to break into a crowded industry, from attending trade shows to cold-calling retailers." Why we care.

Retail 112

Retail Cold Call Up-sell Growth 112

Salesforce

FEBRUARY 15, 2024

Retailers are betting big on the future of artificial intelligence (AI), with 92% investing in the technology. Using AI in retail isn’t new — 59% of retailers use it to help store associates make product recommendations while 55% use digital assistants to help online shoppers. Here’s how.

Retail 92

Retail Promote Strategic planning Price 92

Search Engine Land

JUNE 14, 2024

The rise of generative AI in search As if Google’s algorithm updates weren’t enough, the emergence of generative AI technology is further reshaping the online search landscape. Case study: Agile SEO in action A mid-sized online retailer faced a significant drop in organic traffic, losing 20% over three months.

Retail 94

Retail Engineering Follow-up Trust 94

Martech

DECEMBER 26, 2023

With AI assistance, B2B and high-end retail will see an overhaul of personalized customer experiences in the year ahead. He added, “As retailers increasingly embrace new ways of online and mobile shopping, brands need to bring this luxury brand experience to a broader set of consumers through two-way communication.”

Customers 141

Customers Retail GTM Trust 141

Hubspot

SEPTEMBER 19, 2018

For the past few years, augmented reality (AR) has been discussed as a useful but far-fetched solution, particularly in retail. However, partially due to the launches of Apple's ARKit and Google's ARCore , augmented reality is no longer a future possibility for retail -- it's here. Virtually Try On 3D Products.

Retail 75

Retail Price Technology Technology 75

Martech

DECEMBER 28, 2021

To improve accuracy in messaging, as well as ROI, brands will have to simplify data sources and their e-commerce stack, according to Tracey Ryan O’Connor, Group Vice President at personalization technology company Qubit, which was recently acquired by AI-powered experience platform Coveo. Getting more personal.

E-commerce 136

E-commerce Retail Objectives and Key Results Promote 136

Martech

JANUARY 6, 2022

Blockchain technology and NFTs aren’t going anywhere, and some big brands have already dipped their toes in and demonstrated that they can generate real engagement. Companies using blockchain technology for data also have a number of security options in handling and storing the data, either on or off the chain. NFTs in the metaverse.

Technology 111

Technology Technology E-commerce Legal 111

Veloxy

MAY 12, 2021

This is when companies try to leverage technology to operate businesses only to find that the software is not meeting all their goals. Ironically, too much technology seems to get in the way. After a while, you’re in more sales productivity pitfalls than you can get out of. . Got the software blues? 2: Accessibility.

Non-Profits 317

Non-Profits Retail Price Up-sell 317

Hubspot

JULY 25, 2018

The shelf where you picked up the jeans, meanwhile, takes note of the purchase and sends that information to a back-end inventory system, so the retail store’s manager knows to re-stock. McKinsey estimates that the potential economic impact of IoT in retail environments will range from $410 billion to $1.2 IoT Applications in Retail.

Retail 76

Retail Transportation Drivers/motivators Manufacturing 76

Sales Pop!

SEPTEMBER 28, 2021

8 Must-Have Ecommerce Tools for Rapid Retail Growth. Voice assistants (Amazon Echo, Alexa, Alice, Google Home), thanks to their upgradable functionality, are becoming personal shopping assistants: from finding a product in online stores to buying it with voice control. All they have to do is click on the item they like in the video.

Retail 52

Retail Growth X-functional Cross-sell 52

Salesforce

AUGUST 23, 2022

The simple answer: Insurtech is any new insurance technology that helps to uplevel aging systems and propel digital innovation. When an insurance company says it is adapting insurtech or a startup enters the insurtech market, they aim to create customer experiences that rival the best of retail. Why is insurtech important?

Technology 52

Technology Technology Retail Strategic planning 52

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.

Product 88

Product Hospitality A/B testing UX 88