ConversionXL

FEBRUARY 3, 2022

Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product. Analytical capability: Possessing Excel or SQL skills to extract data and gather insights on experiments to make better decisions. Address churn by engaging users. via Observer ]. Image source.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Search Engine Land

APRIL 14, 2023

Search engine bots and users might end up on error pages or get redirected to the homepage, resulting in poor user experience and missed SEO opportunities. You may be doing something right when your revenue continues to grow despite such a bad user experience. Do you really have to rename it from x to x-y?

UX 107

UX X-functional User Experience Technology 107

ConversionXL

JULY 29, 2020

So what’s the main objective—and ideal user experience —for Google and Amazon? And it needs to answer all those questions with limited data—its visibility into the user experience declines after you leave the SERP. Amazon’s algorithm manages a smaller set of users—those with the intent to buy a product online.

Objectives and Key Results 113

Objectives and Key Results Click Through Rate Retail Engineering 113

ConversionXL

APRIL 28, 2016

As Gershoff put it, personalization is fundamentally the “process of assigning users to experiences.” How do you predict, optimize, exploit the optimal paths/experiences? How do you decide to assign X experience to Y segment? It’s the taxi-cab problem in machine learning. Business Rules.

A/B testing 69

A/B testing User Experience X-functional Technique 69

Search Engine Land

OCTOBER 23, 2023

Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. The search engine wanted to closely assess ad performance and user experiences, so didn’t initially give advertisers the choice to opt out of displaying ads on this new platform. million and 1.5

E-commerce 130

E-commerce Launch Campaign Retail 130

ConversionXL

APRIL 3, 2018

Spiceworks focused on increased users, but it ate them alive. So they optimized referral process. Value = (Knowledge + Process) x Skill x Attitude. Gary Angel – Extending User Experience Analytics into the Real (non-digital) World. Functional analysis. Friends referring friends. Building trust.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

SaaStr

DECEMBER 17, 2019

Zach : If we are kind of a core vendor to enable the user experience you want or more specifically enabled consumers to actually move money in and out of your platform, it’s quite unlikely that you’re going to turn that off. From referrals from one developer to another. And so we grow very much as a flywheel.

Finance 58

Finance X-functional Non-Profits Launch 58