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5 ways CRMs are leveraging AI to automate marketing today

Martech

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns. Formulate a written AI policy.

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15 X (Twitter) Optimization Tips to Boost Your Sales

Hubspot

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.

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The Best Lead Generation Software Options For Your Business

ClickFunnels

Collect email addresses (either via native email marketing functionality or via a third-party integration). There are a ton of lead generation apps out there that do not offer the full functionality required to build a lead generation funnel. Native email marketing functionality with Platinum and TwoCommaClubX plans.

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Sales Pipeline Radio, Episode 318: Q & A with Alan Gonsenhauser @agonsenhauser

Heinz Marketing

Matt : So what if you could make it so that your best source of referrals was, in fact, from people that had never bought from you? But some of those people that don’t buy can still be champions and advocates and referrals for you and that very much fits into the calculation of earned growth. It’s a funnel, not a cylinder.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. The team created a referral program that allowed users to earn more storage for recommending Dropbox to their friends. Image source.

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How to Generate More Sales Leads

CloserIQ

LinkedIn’s search function is a great method for lead generation. Say, “I can write a guest blog on X topic which will help your audience with Y.” Ask happy customers for referrals. Referrals are often more effective than leads generated through other means. Thank them for their business before asking for a referral.

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Sales Pipeline Radio, Episode 212: Q & A with Joanne Black @ReferralSales

Heinz Marketing

I can’t imagine a time when referrals or referrals and sales, referrals and business has been more important when channels are shrinking, budgets are shrinking. I’ve known Joanne for over 10 years. And Matt, I found this wonderful definition of culture: Culture is what happens when people aren’t looking.