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SEO outcomes vs. SEO outputs: Understanding the difference

Search Engine Land

Technical SEO metrics Metrics like site speed, numbers of 404/301 errors, pages without canonical tags and other technical scorecard metrics play a role in user experience and search engine ranking. Tools like Ahrefs can aid in monitoring backlink profile, ensuring a healthy, growing link portfolio.

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13 questions to diagnose and resolve declining organic traffic

Search Engine Land

Other channels: If site traffic is down across the board, there’s a good chance something is up with your Analytics tracking code or Tag Manager implementation. They are, after all, different metrics measured by different tools, using different methodologies!) Dig deeper: Top 5 SEO data pitfalls to avoid for accurate analysis and reporting 2.

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This day in search marketing history: February 26

Search Engine Land

Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed 2018: One tool showed how a site stacks up against the competition on mobile. Google Maps Adds User Photos To Street View 2009: Google added geo-tagged Panoramio photos to StreetView images.

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5 biggest challenges for PPC marketers in 2024

Search Engine Land

Google knows this, which is why you’ve seen it evolve over the last few years with additional growth reporting features, such as the price competitiveness report, best seller reports and the shopping experience scorecard. Valuable resources for that wider strategy support Google wants us to embrace.

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9 call analytics platforms for marketing teams to consider

Martech

Whisper messages, automated tagging, wrap-up panels and call scoring for efficient communication and follow-up. with Invoca’s first-party JavaScript website tag. Screenshots of Marchex scorecards (via Marchex). Intuitive team and role structures to power agent queues, schedules and real-time agent reporting.

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Your 2021 Sales Enablement Platform Buyer’s Guide (+10 Tools to Consider)

Sales Hacker

Does your platform automatically capture call recordings, deliver scorecards, and can be customized based on methodology and goals? How robust is the search function for tags and other metadata? Once you’ve created a shortlist, you’ll need to dive deeper into technical requirements and negotiating your contract.

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Top 22 Sales Prospecting Tools for 2021

Sales Pop!

You can tag each other in comments, ask for help, or even use another salesperson’s inbox while he/she is away. You can also create your own scorecards, leaderboards, and dashboards in Ambition. This tool sets up shared inboxes that collect all of the team’s emails.