Mon.Jul 14, 2025

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Dear SaaStr: How Do I Know If My New VP of Sales is Working Out?

SaaStr

Dear SaaStr: How Do I Know If My New VP of Sales is Working Out? This is one of the most discussed topics on SaaStr, and a deep dive here: The 30-Day Test: How to Know if Your VP of Sales Will Succeed In a nutshell, you’ll know if your VP of Sales is working out by looking at two things: results and team-building ability. A great VP of Sales should start showing meaningful progress within one sales cycle—no excuses.

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Ask Yourself: Who Cares?

Engage Selling

You can’t force urgency. But someone in your prospect’s organization stands to gain—or lose—the most if your solution isn’t implemented. Here’s how to find that person, turn their priorities into … The post Ask Yourself: Who Cares? first appeared on Colleen Francis - The Sales Leader.

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The Real Work of AI: Why Human-in-the-Loop and Orchestration Are Bigger Jobs Than You Think

SaaStr

Two of the most misunderstood concepts in AI for B2B and SaaS aren’t technical—they’re human. “Human-in-the-loop” and “AI orchestration” have been watered down into feel-good phrases that make AI adoption sound effortless. The reality? They represent some of the most demanding, complex work your organization will ever take on.

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AI Will Make Your Job Harder!!

Partners in Excellence

Everyone is focused on AI these days. And that focus has been on how AI makes our jobs easier, makes us more efficient, frees up our time. We are enamored with with all the tools, tricks, techniques. We absorb 100s of prompts that do our work for us. And we discover new hacks every day. But once we’ve done all of this, once we have maximized our use of AI (granted it will keep evolving), what’s left for us to do?

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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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SaaStr Sponsorships: Access the Elite 68% VP+ Executives Other Platforms Can’t Reach

SaaStr

Unlock Continuous Access to the World’s Highest-Value B2B Decision Makers Stop wasting budget on generic B2B audiences. While your competitors fight for attention among mid-level managers and individual contributors, SaaStr delivers direct access to the 68% VP+ executives and 36% CEO/Founders who control enterprise budgets and make final purchasing decisions.

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How might consumers use AI agents to help with product research and shopping?

Martech

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How might consumers use AI agents to help with their product research and shopping in the future? As we look to the future, AI agents are poised to significantly transform how consumers conduct product research and shopping.

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Why Mel Robbins’ ‘Let Them’ theory is the mindset marketers need now

Martech

Mel Robbins is a New York Times bestselling author, former CNN legal analyst, and a globally recognized expert in personal development. Her “ Let Them Theory ” offers a simple but powerful mindset: when others doubt, criticize or question you, let them. It’s not about giving up — it’s about staying focused on what matters. In the noise of modern marketing, that kind of clarity is more valuable than ever.

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5 CRM Integrations To Help Automate Your Small Business

Salesforce

How much of your business is automated? According to our latest Small and Medium Business Trends report, 65% of customers expect businesses to adapt to their fast-paced needs , yet many SMBs are balancing sales, marketing, operations, and service, while handling daily operations. So, why not integrate and automate? Customer relationship management (CRM) integrations can help you reduce manual tasks and connect your tools.

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Who Should Marketing Report To? What 3,000+ Companies Actually Do (And Why It Matters)

SaaStr

Where does your CMO sit in the org chart? It’s a question that reveals more about your company’s growth stage and strategic priorities than you might think. New data from Pave reveals the latest patterns in how marketing leaders report across company sizes. We analyzed Pave’s latest data on reporting structures for over 3,000 CMOs across companies ranging from 1-50 employees to 3,000+ employees.

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Behind the Build: How a Director of Delivery Innovates with Agentforce

Salesforce

Delivery doesn’t usually make headlines — but it quietly makes everything else possible. It’s where strategy meets execution, and increasingly, where Artificial Intelligence (AI) meets impact. And that is exactly what Ashok Raghupathy does at Salesforce: turn bold ideas into working products. Blaze your trail to Salesforce! At Salesforce, we’re not just shaping the future.

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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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Capitalizing on Competitor Out-of-Stocks

TrackStreet

In a market where tariffs change weekly and supply chains are stretched thin, it’s no surprise that some competitors are running out of stock. But every competitor’s empty shelf is your chance to gain ground. Brands that understand how to turn competitor stockouts into revenue opportunities are the ones that will thrive. Why Out-of-Stocks Happen (And How to Spot Them) Industries that rely heavily on non-US manufacturing are especially vulnerable to running out of stock as they juggle import timi

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6 No-BS Deployment Tips from the Agentic AI Frontlines

Salesforce

For one of New York’s most celebrated jewelry brands, luxury products go hand in hand with a curated white glove experience. The company recently turned to agentic AI to scale the unmatched customer service that it’s famous for, but quickly ran into a common obstacle: latency. Customers were sometimes waiting as long as 15 seconds in between agent responses.

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Sales Pipeline Management vs. Sales Forecasting

SBI

Effectively managing the progression of opportunities and accurately predicting future sales performance is critical for success. Sales pipeline management and forecasting are essential practices that help sales teams achieve these objectives. Let’s explore the difference between the two and how sales managers can link sales pipeline management with sales forecasting for increased performance.

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The most underrated B2B channel? Your newsletter

Martech

We’ve all experienced newsletters that are just one promotion after another. Zero personality. No opinions. Nothing to offer. We might even be guilty of sending these. Those are the ones we unsubscribe from the fastest. A real newsletter delivers consistent value and builds trust. What is a newsletter, if it’s not just a promotional vehicle? A newsletter is an email people choose to receive.

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New Research-Backed Strategies to Empower Managers as Culture & Engagement Leaders

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

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14 experts on the state of email marketing in the age of AI and owned media

G2

What do Tom Hanks's Captain Sullenberger, Sarah Connor, Mad Max, and email marketing all have in common? They’re survivors that defy extinction against all odds.

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Frankenstein AI and the collapse of the GTM playbook

Martech

The first half of 2025 has made one thing unmistakably clear: B2B go-to-market teams are overwhelmed by tools, but starved for strategy. AI is everywhere. Revenue leaders are running endless pilots. Marketing teams are stitching together point solutions in hopes of unlocking scale. Yet pipeline growth is stalling. Credibility is eroding. And the playbooks that once promised repeatability now feel entirely out of touch.

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Browser War: 30 Years of Wins and Losses in Chrome’s Shadow

G2

OpenAI and Perplexity announced their upcoming AI-powered browsers in July 2025. This announcement marks yet another chapter in the nearly three-decade-long battle for browser supremacy. Historically, browsers have served as gateways determining data collection, ad revenue, and user loyalty, making their dominance crucial to tech ecosystems. Today, Google Chrome commands approximately 68.35% of the global market share.

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Did Windsurf Sell Too Cheap? The Wild 72-Hour Saga and AI Coding Valuations

SaaStr

The last 72 hours in AI coding have been nothing short of extraordinary. What started as a potential $3 billion OpenAI acquisition of Windsurf ended with Google poaching Windsurf’s CEO and co-founders for $2.4 billion, while Cognition swooped in to acquire the remaining company. With Windsurf generating $82 million in ARR with enterprise revenue doubling quarter-over-quarter, it almost seems … too cheap.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling