ConversionXL

MARCH 17, 2021

Last September (2020), six months after the 1st lockdown, my co-founder Vladimir Blagojevic and I decided to run market research to figure out what challenges B2B companies face and how they solve them. Canceled events and tradeshows increased the focus on outbound activities. Let’s dive in. Common B2B marketing challenges.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Heinz Marketing

APRIL 24, 2020

By implementing a consistent process for entering and tracking lead sources, you can begin to measure the value of marketing campaigns and initiatives tied directly to revenue and ROI. If you allow the lead source field to be an open text field, you’ll be wading through values like this: Tradeshow event. Trade show.

Tradeshows 101

Tradeshows Campaign Represent Start-ups 101

Heinz Marketing

OCTOBER 28, 2020

Since March 2020, the in-person event playbook has been thrown out the window – along with most other ideas of predictability and normalcy. Part of the allure of a tradeshow or conference was walking through the exhibitor hall to discover new brands organically. By Josh Baez , Client Engagement Manager at Heinz Marketing.

B2B 139

B2B Tradeshows Technology Technology 139

Hubspot

JANUARY 4, 2021

Many organizations have shifted their annual event and tradeshow to a virtual one. Natalie Severino , VP, Marketing at Chorus.ai , predicts: "Throughout the many challenges of 2020, revenue teams have been able to weather the storms and thrive by putting the customer at the center of every decision. Brand Values.

A/B testing 101

A/B testing Tradeshows Education B2C 101

Martech

JANUARY 20, 2022

The company added nearly 600 customers in 2020, compared to just 150 in 2019. Its revenue grew 76% in 2020, compared to just 8% in 2019. On24 Growth, 2018 to 2020. 2020 2019 2018 Customers 1994 1401 1241 Sales ($ millions) $156.90 $89.10 $67.80. Source: Martech analysis of On24 earnings reports.

Objectives and Key Results 142

Objectives and Key Results Networking Presentation Entertainment 142

Heinz Marketing

JULY 31, 2020

To test our hypothesis, and to better understand the B2B virtual event experience, PathFactory and Heinz Marketing conducted a survey in May 2020. The following data comes from 200 B2B professionals across multiple experience levels, company sizes, and industries. The virtual event lifecycle. Pre-event effectiveness is an uphill battle.

Tradeshows 102

Tradeshows User Experience B2B Promote 102

Heinz Marketing

APRIL 4, 2022

What makes an overall marketing campaign successful. I run all campaigns and account based here at Keyfactor. The mandate to the business is really running and generating campaigns that drive revenue for the business. Matt : We’re talking a little bit about taking the event and putting in context a campaign.

Pipeline 98

Pipeline Campaign Sales Follow-up 98