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This day in search marketing history: March 11

Search Engine Land

Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1 The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” billion), according to the IAB.

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Forging a Career in Insurance Sales — The Complete Guide

Hubspot

Independent agents represent multiple insurance companies. Limitless Earning Potential Many insurance sales agents get commission-based income. But here are others: Commission-based Pay Many insurance sales agents work as independent contractors. Captive agents sell insurance for only one company. Here's why. Image Source 2.

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Should Sales Teams Expect Higher Churn in 2023?

Hubspot

Turnover hovered around 35% per year for salespeople in 2021 and 2022. If the trend holds, you may find yourself in a lurch when your best representatives leave. Sales representatives may seek out new opportunities that include better pay, more benefits, less stress, or greater flexibility. Do they find your targets reasonable?

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The Ultimate Guide to a Career in Sales

Hubspot

Depending on the company, the compensation for an SDR can be a base salary, commission-based, or a combination of base plus commission. According to Glassdoor , the average base salary for an SDR is $46,936 and PayScale reports the average commission ranges from $4,000 to $26,000. Image Source. Image Source. Image Source.

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Forecasting Methods: 7 Different Approaches to Predicting Revenue

Outreach

Your organization’s growth hinges upon its ability to properly forecast. In August 2021, Outreach commissioned Forrester Consulting to conduct a survey of 212 sales leaders representing more than twenty industries at companies with headquarters in the UK and North America. Why Sales Forecasts Matter.

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Brand Strategy vs. Marketing Strategy (And How they Work Together)

ConversionXL

If it were, they would only seek out the most lucrative positions for the highest commission. Customers like to buy from brands that represent their ideal selves. It supports long-term company growth by helping every department, from sales to product and customer success, align on the company’s priorities. Image source.

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Once identified, it will ensure these functions are represented in everything the company does. When a company is in a growth stage, focus product marketing in your marketing department. Instead, the brand commissions and shares art depicting images related to the types of insurance it sells (cars, homes, pets, etc.).

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