Digital ad spend growth drops to 7.8% this year
Martech
MAY 18, 2023
growth in 2024, the forecast said. Digital ad spend saw a dramatic rebound in 2021 following the initial wave of the COVID pandemic — when it saw growth of 37.6%. CTV’s projected growth for 2023, however, is 21.2% — nearly triple digital’s growth. Paid search represents 41.8% growth in retail media search.
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