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Digital ad spend growth drops to 7.8% this year

Martech

growth in 2024, the forecast said. Digital ad spend saw a dramatic rebound in 2021 following the initial wave of the COVID pandemic — when it saw growth of 37.6%. CTV’s projected growth for 2023, however, is 21.2% — nearly triple digital’s growth. Paid search represents 41.8% growth in retail media search.

Growth 112
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5 Great Marketing Sessions From SaaStr Annual 2021 with CMOs of Datadog, G2, Blackline, Marqeta and Dave Kellogg

SaaStr

Using Dave Kellogg’s “ Four Sources of Pipeline ” framework, marketing should source 60% of the pipeline for a representative enterprise software company. . These sessions from SaaStr Annual 2021 provide a window into what approaches best-in-class marketers in SaaS are taking today: . Customer Success Sessions at SaaStr 2021.

Pipeline 137
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Ecommerce spending broke holiday records in 2021

Martech

This represented an 8.6% Online shoppers saw over 6 billion out-of-stock messages during the 2021 holidays, according to the Adobe study. Computers saw a 10% discount in 2021 compared to 22% off in 2020. There were marginally higher discounts in 2021 for apparel and toys. consumers spent $204.5 from the previous year.

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U.S. search ad revenues hit record $88.8 billion in 2023

Search Engine Land

Paid search advertising revenues reached a new high in 2023 – though annual growth continues to slow, according to a new report. That figure represents a $4.4 in 2021 and 42.2% But YoY growth for search advertising is slower than the digital industry as a whole and the majority of other ad formats, according to the report.

Represent 109
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What the 2021 Holiday Shopping Season Tells Us About 2022

Salesforce

In 2021, online holiday sales across November and December rose 5% year over year worldwide to $1.14 While this growth seems relatively modest, remember that it was on top of the massive growth witnessed in 2020. See our breakdown of the 2021 holiday shopping season. trillion and 9% in the U.S. to $257 billion.

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26 Top Sales Software to Fuel Growth in 2021

SBI

26 Top Sales Software to Drive Growth in 2021. These categories represent the tasks to be done to achieve steady revenue growth. For the top learning solutions in 2021, we’ve selected: Allego , Brainshark , Chorus , Second Nature , and Qstream. You are sure to get great ideas for growing your revenue in 2021.

Growth 57
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Highspot’s Customer Growth Surges as Companies Turn to Enablement to Drive Sales Productivity

Highspot

Over the last year, Highspot connected more than 12 million salespeople, channel partners, services reps and customers in digital sales experiences, representing a 50 percent increase in platform usage from the previous year. SEATTLE, Nov. Companies are under pressure to not only protect the bottom line, but to achieve more with less.

Growth 98