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Highspot Launches Transformative Capabilities That Turn Strategy into Consistent Sales Performance

Highspot

Fall 2021 release delivers AI innovation across content and analytics, launches Highspot Spark Community. Our vision brings together one community and one unified platform to drive repeatable revenue growth for companies everywhere.” Looking ahead, growth of the sales enablement category is poised to accelerate.

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Highspot’s Customer Growth Surges as Companies Turn to Enablement to Drive Sales Productivity

Highspot

Over the last year, Highspot connected more than 12 million salespeople, channel partners, services reps and customers in digital sales experiences, representing a 50 percent increase in platform usage from the previous year. SEATTLE, Nov. Companies are under pressure to not only protect the bottom line, but to achieve more with less.

Growth 98
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State of the Cloud 2023 with Bessemer Venture Partners (Video + Podcast)

SaaStr

While we’re still a ways from the high valuations of 2021, we are seeing valuation multiples normalize closer to the range of what we saw for long-term pre-pandemic averages. There’s been a pivot from growth at all costs to driving profitability. It’s still in favor of growth, but it’s more balanced today.

Growth 101
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5 Interesting Learnings from Samsara at $500,000,000 in ARR

SaaStr

But Samara’s incredible growth makes it look that way. After 18 months building, things just took off when they launched, going from $0 in 2017 to an incredible $500m in ARR in 2021, in just 5 years. — Jason BeKind Lemkin (@jasonlk) November 19, 2021. Adding $100k+ customers has been key to growth.

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3 key trends impacting search marketing today

Search Engine Land

Another important date for internet privacy is September 2020, when iOS14 launched on Apple devices. By the end of 2024, third-party cookies will be effectively retired, as Chrome, Safari and Firefox represent almost 90% market share of web traffic in the United States. Google Ads changed the functionality of exact match in 2021.

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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

This entire newsletter highlights key changes – from ecosystem-led growth, to the featured live events, to owned media. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Because they’ve already established their brand, audience, and distribution , launching a product to their supporters garners immediate sales.

GTM 72
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This day in search marketing history: March 11

Search Engine Land

In 2008, display advertising represented about 32% of total US online advertising (roughly $6.7 Google Search Console rich results report updated 2021: Google tweaked some of the job posting structured data requirements and also how it checked the validity of FAQ and Q&A structured data. billion), according to the IAB.