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Lifting the lid on Google’s black box to find growth by Adthena

Search Engine Land

We’ve all experienced budget, growth and efficiency pressures amidst the challenging economic outlook. In this article, we’ll identify some of the common blind spots advertisers are currently experiencing in three specific areas: Performance Max (PMax), managing Cost Per Clicks (CPCs) and affiliate growth.

Growth 106
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time.

Growth 115
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“Seed is Broken But There is More Seed Funding That Ever”: The Latest Deep Dive with Harry Stebbings and Jason Lemkin

SaaStr

Public valuations are still at a fraction of their 2021 peaks, but seed rounds are more expensive than ever. Harry and Jason did a deep dive on this and so much more here: Intro (00:00:00) Seed investing is broken due to limited founders capable of triple-digit growth. Jason Lemkin discusses why pricing is worse than ever for startups.

Growth 72
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2024 State of SaaS: Trends and Predictions with SaaStr CEO and Founder, Jason Lemkin

SaaStr

The backup of 2020 was great, 2021 comes in and somehow we have 600 unicorns and everyone can burn 500 million a year or have huge sales teams. And then at the end of 2021, all of a sudden the music stopped. And on the right chart above, you’ll see Shopify’s growth. Palantir, HubSpot, IBM, SAP – all UP!

Growth 113
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Your 2023 SaaStr New Years’ Resolutions

SaaStr

Shopify is seeing higher e-commerce growth at the end of 2022 than earlier, Healthcare has seen no real downturn or impacts. Don’t settle less growth that Your NRR + 20%. Raising prices may or may not work for you. Everyone lowered the hiring bar a bit in the 2021 Boom. At least take market share.

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This day in search marketing history: March 16

Search Engine Land

Google My Business releases tool to manage your reviews 2021: Previously, there was no real way to see the status of reviews you submitted for a takedown in an organized fashion More PPC advertisers pause campaigns amid coronavirus upheaval 2020: “It’s surprising how fast things have changed in just a couple of days.”

Launch 93
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This day in search marketing history: March 11

Search Engine Land

Google Search Console rich results report updated 2021: Google tweaked some of the job posting structured data requirements and also how it checked the validity of FAQ and Q&A structured data. Google launches marketer-friendly Google Ads API query builder 2019: The interface made it easy to build queries for reporting.