ConversionXL

FEBRUARY 3, 2022

Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. In this article, you’ll learn how to develop a marketing strategy for the growth stage. What is the growth stage of the product life cycle (and why is it important)? Image source.

Growth 102

Growth Product Objectives and Key Results User Experience 102

Hubspot

MARCH 9, 2021

Now, I'm going to go out on a limb and guess he wasn't talking about pinning down a pricing strategy for your business, but that quote still applies in that context — although maybe with a little less dramatic flair. Pricing objectives are an essential component to consider when pinning down an ideal price point.

Price 92

Price Strategize Service Market share 92

Salesforce

JULY 19, 2021

In conversation with Salesforce’s Gavin Patterson, Sievert shares how values and vision – and a deeply-entrenched customer-centricity – have taken T-Mobile from 20 million to more than 100 million customers, from a “single digit” market cap to more than $165 billion, and a 70% rise in stock price.

Market share 98

Market share Networking Technology Technology 98

SaaStr

MAY 27, 2024

Harry and Jason did a deep dive on this and so much more here: Intro (00:00:00) Seed investing is broken due to limited founders capable of triple-digit growth. To IPO, companies need to triple their market share in their core market and have a churn rate of less than 3-4% per month. The competition is more intense.

Growth 71

Growth Price Market share Engineering 71

SaaStr

APRIL 10, 2024

Fast forward to today, it’s settled into a very mature leader, with slow growth but impressive efficiency … at a stunning $2.4 Operating Margins are a wildly impressive 33%, but revenue growth has slowed to a very mature 6%, and paid customer count actually dropped last quarter. It wants efficient growth.

Drivers/motivators 85

Drivers/motivators Price Contract Growth 85

SaaStr

JANUARY 1, 2024

So once you cross 3,500, let alone 10,000 — you’re starting to saturate most B2B markets. Your hitting 10%-20% market share or more, especially of your core customer base, and grow almost always slows at that point in SaaS. And leaders at scale see growth slow as they don’t have a true second product.

Product 112

Product Cross-sell CRM Growth 112

Force Management

DECEMBER 14, 2023

A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount.

Negotiate 139

Negotiate Education Market share Growth 139

Sales Hacker

FEBRUARY 7, 2018

In this blueprint, we provide insight into where growth comes from and how to structure your sales approach to capture that growth. Traditional Sales Growth vs SaaS Sales Growth. Historically, growth of a sales team was based on the revenue starting with $0M on day 1 of the year. SaaS Growth Rate.

Growth 87

Growth GTM SQL Strategic partnership 87

SaaStr

MAY 30, 2024

Former Head of PLG and founder and CEO of Clinch, Uday Chakravarthi, shares insights into how to do just that. With a PLG-heavy background, first working at Microsoft Azure and again with Atlassian, the PLG pioneers, he gives insights into leveraging PLG for the growth of your organization. It’s a growth model and GTM strategy.

Cross-sell 91

Cross-sell Customers Pitch Drivers/motivators 91

ConversionXL

SEPTEMBER 10, 2018

A major benefit of working in a digital-growth consultancy is that you see businesses across all industries and lifecycle stages try to grow their companies. I see good actions that really help a company grow but also common elements that hinder growth. As I’m a marketer, these focus on a marketing approach.). Their task?

Growth 132

Growth Non-Profits Campaign Start-ups 132

Martech

SEPTEMBER 14, 2023

In my personal observations, successful alignment can produce more than double the revenue, even in challenging environments, than a major-sales, minor-marketing arrangement. Price and product are only two of many operational GTM levers. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

GTM 112

GTM Market share Growth Technology 112

ConversionXL

OCTOBER 7, 2021

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline. However, the shape of the curve—the length of the arc and the speed of the decline—is also determined by how you market that product at each stage of its life. Growth will come mostly through word-of-mouth. Rapid skimming.

Product 142

Product Minimum Viable Product Price Launch 142

ConversionXL

OCTOBER 14, 2021

To efficiently track brand awareness growth, you need to draw out both quantitative data and qualitative insights. For example, if a significant portion of customers intend to repurchase simply because you offer the lowest prices, give less weight to brand loyalty in the final analysis. Market share. NPS & CSAT.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

SaaStr

AUGUST 19, 2020

Multiples and share prices are at all time highs. Public SaaS companies are now worth more than $1 trillion collectively , and Apple alone $2 trillion: With those massive valuations generally come insane expectations of growth, not just for now, but for a decade to come. You buy that growth.

Growth 106

Growth Price Market share Meeting 106

Hubspot

OCTOBER 28, 2019

There are dozens of different pricing strategies you can use in your business, and one of the more unique options is the price skimming strategy. Price skimming is an approach to pricing your products that capitalizes on novelty, timeliness, exclusivity, and/or innovation. What is Price Skimming?

Price 40

Price Profit margin B2B Entertainment 40

ConversionXL

SEPTEMBER 20, 2018

market conditions) and competitive positioning. product offering and pricing). What is a sales-led go-to-market strategy? A sales-led go-to-market strategy is a growth engine that leverages a sales team to reach their target customers. The marketing-led GtM strategy. Target or enemy (i.e. ideal customer).

Go To Market 289

Go To Market GTM Profit margin Education 289

SaaStr

APRIL 19, 2023

And it indeed has strong market share there. Driving up ARPU at scale key to growth with SMBs. That’s a material increase in pricing and ARPU. Growth Despite Flat Customer Locations. But driving payments processed up 17% on a constant currency basis helped boost revenue growth, for now. #5.

Retail 91

Retail Growth Up-sell Price 91

The 5% Institute

MAY 26, 2023

By carefully planning and executing their entry into the market, businesses can gain a competitive edge, capture the attention of their target audience, and achieve sustainable growth. In this article, we will explore what go-to-market strategies entail and delve into the key components that contribute to their effectiveness.

Go To Market 52

Go To Market Objectives and Key Results Customer Relationship Management Price 52

Martech

OCTOBER 23, 2023

In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. They emerged stronger, capturing a larger market share, while their competitors lagged behind. The result? The simple logic was visibility.

Finance 119

Finance Trust Market share Strategize 119

Search Engine Land

JULY 11, 2023

Cracking the code to achieve marketing success has always been challenging for marketers and SEOs. We often find ourselves immersed in established digital marketing tactics, only to discover that they don’t always hold the key to growth in today’s fiercely competitive landscape. SUBSCRIBE See terms.

Non-Profits 77

Non-Profits Profit margin Price Electricity 77

ConversionXL

FEBRUARY 6, 2019

The classic graph for the product lifecycle is a sales curve that progresses through stages: a sharp rise from the x-axis as a product transitions from Introduction to the Growth phase; a sustained, rounded peak in Maturity; and a gradual Decline that portends its withdrawal from the market. What is product lifecycle marketing?

Product 124

Product Price Growth Campaign 124

Lead Fuze

JULY 24, 2023

Whether you’re a startup founder, a product manager, or an investor, understanding how to find total addressable market is crucial for your strategic planning. According to industry experts, the ability to accurately calculate your Total Addressable Market (TAM) can significantly influence your business’s growth trajectory.

Strategize 52

Strategize Strategic planning Niche Growth 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

SaaStr

FEBRUARY 2, 2024

And on the right chart above, you’ll see Shopify’s growth. The “Downturn” Isn’t in Overall Spend We wrote this up on saastr.com a few weeks ago , but Gartner recently reported that software spend will cross $1 trillion in 2024, or 12% growth from 2023. So, we’ve all actually gotten worse at sales and marketing.

Growth 110

Growth Start-ups Product Customers 110

PandaDoc

SEPTEMBER 19, 2023

The benefits of a vertical marketing strategy for SMBs include focusing resources effectively, developing expertise, fostering innovation, commanding premium prices, and laying the foundation for future growth. This perception can lead to a willingness to pay premium prices for specialized products or services.

Niche 52

Niche Cross-sell Price Referrals 52

SaaStr

DECEMBER 29, 2022

Shopify is seeing higher e-commerce growth at the end of 2022 than earlier, Healthcare has seen no real downturn or impacts. Don’t settle less growth that Your NRR + 20%. Raising prices may or may not work for you. At least take market share. If things are tougher for you, well they can’t be tougher everywhere.

E-commerce 88

E-commerce Healthcare Launch Promote 88

SaaStr

APRIL 5, 2021

I bet the freemium metrics appeared good, with positive growth and solid conversion rates. Once the players in a new market get pretty big themselves, they’ll ultimately most likely raise prices. With less capital and a tighter team … you won’t be able to spend as much on marketing.

Price 94

Price Start-ups Up-sell Closing 94

ConversionXL

JUNE 2, 2020

Differentiating with price is not sustainable. You can start with lower pricing as your competitive advantage and differentiation, but without a structural advantage, it’s not sustainable. If you make price the main reason to choose you, you’re playing a fool’s game—anyone can mark down a price.

A/B testing 162

A/B testing X-functional Price Gaming 162

SaaStr

FEBRUARY 1, 2024

As companies scale, they evolve, so how should marketing evolve accordingly to add maximum value? Kady Srinivasan , CMO of Lightspeed Commerce, has been through every stage of marketing growth at companies like DropBox, Owlet, Klaviyo, and now Lightspeed Commerce. What are the current growth levers that can scale?

GTM 75

GTM Growth Education Strategic planning 75

Hubspot

OCTOBER 9, 2023

A "value dashboard" represents the gauges by which a customer makes a decision, including price, level of service, quality, financial terms, supply security, and others. Grow market share? Your sales team needs to determine the reasons your prospect's customers buy, and then prioritize and quantify them. Increase profit?

Drivers/motivators 73

Drivers/motivators Prospecting Strategize Represent 73

Hubspot

JULY 22, 2020

Adjust your pricing model if needed. Do your prices accurately reflect the quality of your service offerings? Make sure the price matches the effort, especially if you've experienced an increase in clientele. A set pricing model ensures you have enough resources to allocate within your company.

Referrals 100

Referrals Cross-sell Price Clients 100

SaaStr

JANUARY 3, 2021

The majority of Slack’s growth is from larger, enterprise accounts where Salesforce is strong. 100k+ deals are the majority of its growth engine. Very high market share alrea dy. But it knows how to lean into a dominant market share. Slack has already become very enterprise.

Market share 59

Market share Growth Price Up-sell 59

ConversionXL

NOVEMBER 23, 2022

Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Salesforce, for example, increased its revenue market share to 18.4%

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Veloxy

MAY 24, 2023

Mastering sales velocity is essentail for driving revenue growth in today’s competitive business landscape. It provides valuable insights into the health and effectiveness of your sales process, allowing you to identify areas for improvement and drive revenue growth. What is it?

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

Search Engine Land

MARCH 15, 2023

Google: Mobile Query Growth “Dramatically Higher” Than PC 2010: Google’s mobile traffic growth had been 5X over the past two years. Bing Hits All-Time High Market Share: Nielsen 2010: Bing’s market share in February was 12.5%, an all-time high that continued Bing’s overall growth since it launched in 2009.

Launch 93

Launch Engineering Gaming Territory 93

ConversionXL

SEPTEMBER 10, 2021

Market maturity: Conversely, competitors are investing in a new featureset and thus, they’ve become table stakes. Market share: You may already be a category leader, and growth requires you to expand into new verticals. The costs associated with building or buying software go deeper than resources and price tags.

Technology 96

Technology Technology Launch Transportation 96