Search Engine Land

MARCH 19, 2024

Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management simpler for PPC advertisers. On the surface, I’ve seen great results from our clients’ Performance Max campaigns, but it’s certainly left me wondering which channels performed best.

Campaign 105

Campaign CTR Retail Networking 105

Search Engine Land

APRIL 4, 2023

In case you need an introduction, ChatGPT is an advanced AI chatbot launched in late 2022 by OpenAI that can converse on virtually any topic in a natural and sophisticated way. ChatGPT could be used for testing new headlines, product descriptions, and ad copy. But what does the bot have to say about the topic?

Campaign 95

Campaign CTR Click Through Rate Construction 95

Martech

FEBRUARY 17, 2022

Read next: CTV and cross-channel advertising in 2022. While this might sound like a big fail, Glazer pointed out that Coinbase followed a sound strategy in the execution of the campaign. One sign of the increased attention in QR codes is that the company recently launched a new CTV Dynamic QR Codes product.

Campaign 98

Campaign CTR Commission Follow-up 98

ConversionXL

NOVEMBER 23, 2022

CXL Live 2022 was a blast. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin. In order to have this positioning, make sure you answer three questions: What does your product do?

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Martech

MARCH 6, 2023

million worldwide viewers in 2022, according to Insider Intelligence. Dig deeper: 4 tips to get the most out of CTV advertising It provides powerful targeting capabilities, improved engagement, increased reach and access to detailed campaign metrics to inform future advertising decisions. Should they: Purchase a product or service?

Campaign 75

Campaign CTR Gaming Service 75

Search Engine Land

OCTOBER 27, 2023

These same principles apply if you do biweekly or mid-month reporting instead of weekly reports, and the final product may look something like this: Example of weekly report for high-volume account Example of a weekly report for an account with limited data Monthly reports Monthly reports should be a staple for any digital marketer.

CTR 122

CTR Click Through Rate Niche Conversion 122

Search Engine Land

MARCH 6, 2023

Also on this day Google Broad Core Algorithm Updates: Everything you need to know 2022: What is a broad core algorithm update? Google’s ‘Russian invasion of Ukraine’ results includes new search features 2022: The new features included sections for background information, estimated casualties and photos of the conflict.

CTR 87

CTR E-commerce Territory Networking 87