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The ethics of AI-powered marketing technology

Martech

Marketers have long used technology and data to target their audiences effectively. Additional upcoming OpenAI and Repustate-based capabilities will minimize manual care tasks, provide targeted, high-quality copy suggestions to prioritize high-impact creative and strategic work and unlock nuanced understanding of social conversation.

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Why starting small with AI pilots before scaling is a mistake

Martech

The problem with AI pilots Too slow for the pace of business AI pilots might sound like a lower-risk way to ease into new technologies, but they often come with a downside — things move too slowly. Identify high-impact AI marketing use cases Where can AI help your marketing have the most significant impact on your business goals?

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How Public Sector Organizations Will Transform in 2022

Salesforce

We all talk a lot about how technology is shaping the future. After all, technology is seemingly everywhere, and certainly at the center of our interactions with most institutions. This is becoming increasingly true for the way public sector organizations worldwide connect with their communities.

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Why we care about marketing agencies

Martech

Certain third-party agencies specialize in leveraging data to generate high-impact campaigns. By relying on external experts to produce high-impact campaigns, you can focus on the core functions of your business. Leverage the latest technologies. How are digital agencies helping marketers transform in 2022?

Pitch 107
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How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

Our study focused on websites in the technology industry, with traffic mainly from informational keywords. Results of our SGE impact model for 23 websites You must be curious to see what our model shows in terms of traffic drops (or growth!) There are 1,242 high-impact keywords we identified across all 23 websites.

CTR 142
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5 Ways Affordable AI Can Streamline Your Sales Process

Hubspot

billion in sales process recommendation and automation in 2019 — a figure that's expected to rise considerably through 2022, at least. Given the ever-expanding place this kind of technology has in sales, it's becoming commonplace and sensible for any business to consider where these platforms can fit into their sales efforts.

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AI and maching learning in marketing analytics: A revenue-driven approach

Martech

The clear adoption benefits associated with these capabilities have met their moment as businesses signal their willingness to embrace and invest, and as cloud technology companies accelerate the delivery of a new generation of tools designed with the non-technical user in mind.