2023 in review: 3 key trends to inform your 2024 marketing plan
Martech
NOVEMBER 14, 2023
In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use. I also expect companies will apply this technology in reasonable ways. Some companies claiming to be AI-based were not.
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