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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use. I also expect companies will apply this technology in reasonable ways. Some companies claiming to be AI-based were not.

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2024 Predictions: Social media’s evolution

Martech

With the monumental shifts happening within digital [media] due to platform fragmentation, emerging technologies like genAI and evolving consumer behaviors and preferences, social is the nexus of brand-to-consumer interaction,” said Cristina Lawrence, EVP of consumer and content experience at agency Razorfish. “Key

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This day in search marketing history: February 22

Search Engine Land

Google page experience update for desktop rolls out In 2022, Google began a nine-day rollout of the desktop version of its page experience update. Also on this day Google’s Pirate Update can cause 89% drop in search traffic for offending sites 2022: A document Google sent to the U.S.

Launch 92
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AI for SEO content creation: 5 real-world examples

Search Engine Land

LinkedIn collaborative articles program was launched early this year, and it reached over 1.5 They also launched LinkedIn Pulse many years ago, similar to a news and blogging platform for the community. LinkedIn collaborative articles Monthly visits : 1.5 million organic users. This is not simply a site that does some traditional SEO.

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The modern search landscape: How and where to reach your target audience

Search Engine Land

As a result of technological innovation and shifts in user behavior, modern search marketing strategies must now consider a significantly broader set of platforms than ever before to effectively understand and market to target audiences and capture true search demand. Traditional search engines. It had a 0.6% as of August 2021. Brave Search.

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E-E-A-T: Making experience and expertise your content advantage

Search Engine Land

Experience is a priority Google updated its E-A-T guidelines in December 2022 to add an extra ‘e’, which stands for experience – and it’s a factor all SEOs should prioritize when it comes to their content strategy. “Please go read the guidelines on that.

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Why we care about performance marketing

Martech

There are many tools and software solutions that facilitate the planning, launch, tracking and optimization of performance marketing campaigns. The cost of digital ads is increasing – up 11% in the first quarter of 2022 versus the previous year with no noticeable improvement in performance. emails, social media, paid search, etc.)