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AMA: Hot Takes on Headless, AI, and Personalization from an Ecommerce Consultant

Salesforce

Amy Sillince is a freelance luxury ecommerce consultant who has worked in the ecommerce industry for 15 years. She has had her own consulting firm, Lux Commerce , since 2023, where she creates elegant online experiences for brands and partners in various industries, from fashion and retail to consumer healthcare.

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Marketo’s October 2023 releases: A manager’s guide

Martech

Modern UX report modals offer increased filtering to address common pain points Marketo Engage’s report assets were updated to follow the Modern UX experience in early 2023. View the complete set of October 2023 Marketo Release Notes. However, user feedback surfaced common complaints. Get MarTech! In your inbox.

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Marketo’s September 2023 releases: A manager’s guide

Martech

Marketo Engage UX improvements include ‘Used by’ enhancements for Design Studio assets In Engage, Marketo eliminated the switch that toggled between the classic interface and the Modern UX experience for Design Studio assets. The UX enhancements offer more information and direct links to all relevant assets in the same space.

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9 warning signs your SEO consultant is NOT competent

Search Engine Land

With the rise of ChatGPT , automated SEO reporting and free courses and training, it’s never been easier to throw out a shingle and advertise as an “SEO consultant.” The average salary for an SEO specialist per Glassdoor.com is projected at just over $56,000 as of June 2023. And it’s the same with SEO consulting.

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Marketo’s March releases: A manager’s guide

Martech

Dynamic Chat is at the forefront of Marketo’s March 2023 releases. There were quite a few enhancements to the landing page UX — with the biggest callout being the removal of the toggle switch (in other words, the Classic Experience will no longer be available). View the complete set of March 2023 Marketo Release Notes here.

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Destination Drupal 10: A CMO’s roadmap for upgrade success

Martech

The recent security advisory from Drupal.org is clear: “Drupal 9 is end-of-life as of November 1, 2023. Working with expert consultants to navigate complexities. EOL for Drupal 9 presents risks in security, compatibility, compliance, and UX, but also a chance to upgrade and enhance the digital experience. Bottom line.

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Want More App Engagement? Try Human-Centered Design

Salesforce

Its capabilities – including advisor assignment, alert management, and success analytics – received enhancements by the accelerator from Attain Partners, a management and technology consulting firm. Gain valuable feedback from additional UX research Sapienza reaches out to students for their opinions frequently. Tone matters, too.