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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. .” The retailer is also exploring the possibility of launching ads on Prime Video.

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Thanks to Mercury, Rattle, Remote, Trustero, and Vention for Sponsoring SaaStr Annual 2023!

SaaStr

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. Launched in 2019, Mercury is trusted by more than 100,000 startups. Banking services provided by Choice Financial Group and Evolve Bank & Trust®; Members FDIC.

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5 Interesting Learnings from Domo at $320,000,000 in ARR

SaaStr

It launched in a much more competitive environment but still grew quickly and IPO’d back in 2018. So in 2023, Josh came back as CEO again to return the company to growth. They Don’t Lose Money on Professional Services. Much Lower So Far in 2023. 5 Interesting Learnings: #1. This is how you do it, folks #2.

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Microsoft is improving its ad platform. Here’s why brands should give it a shot in 2023

Search Engine Land

I asked Christine Askew of Workshop Digital (and 2022 winner of Best B2B Search Marketing Initiative ) and Timothy Jensen of M&T Bank (and SMX Next panelist on 2023 PPC trends to get ahead of ), their thoughts on why more brands should be giving Microsoft Ads a fair shot. But what do other advertisers think?

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Salesforce raising prices next month

Martech

Sales Cloud, Service Cloud, Marketing Cloud, Industries and Tableau are all slated to see increases in August. Dig deeper: Salesforce: AI is the new UI The new pricing will go into effect globally for new customers and existing customers purchasing new clouds in August 2023. This is the company’s first price hike in seven years.

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Account Based Selling: The Easy Guide for Beginners

Veloxy

Here’s everything you need to know for today, 2023, and into the future! Businesses that implement advanced ABSD strategies stand to see a range of benefits, including but not limited to: A 171% increase in the average annual contract value from each account. What does a successful account based selling strategy include?

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How to make revenue generation a company-wide effort

Martech

Dig deeper: The state of intent data in 2023 and beyond As marketing leaders, if we are not working with other functional leaders to define and activate this effort, we are missing a vital ingredient in revenue generation. Creating customers and growing revenue is an always-on team sport.

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