Search Engine Land

APRIL 25, 2023

Google has confirmed that the April 2023 reviews update is now finished rolling out. This update announced on April 12, 2023, has officially completed rolling out over a 13-day period. February 2023 reviews update. As a reminder, the April 2023 reviews update started to roll out at about 12 p.m. ET on April 12.

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Martech

DECEMBER 29, 2022

At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023. But how will marketers ride this wave?

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Martech

DECEMBER 30, 2022

And it’s not just big box stores like Walmart and Lowe’s launching their ad networks. Below are some predictions for where they’re heading in 2023. It’s likely 2023 will see more standardization. I believe 2023 is when action will finally start to be taken.”. Dig deeper: Why we care about retail media networks.

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Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. Audience analytics is more research-based versus performance-based and happens before a campaign launches.

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Highspot

JUNE 1, 2023

Major advances include: generative AI for sales enablement, enterprise-class training and coaching, and ​​services and success resources that empower revenue teams to scale what good looks like in business-to-business (B2B) selling. Highspot is headquartered in Seattle with operations across North America, Europe, and Asia-Pacific.

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Search Engine Land

JUNE 8, 2023

Amazon is reportedly planning to launch ads on its Prime Video streaming service. Why we care: Both Netflix and Disney launched ad tiers to their streaming services last year. billion in the first quarter of 2023 (a year-on-year increase of 21%). Netflix’s ad tier already has nearly 5 million monthly active users.

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Search Engine Land

DECEMBER 14, 2022

Google has launched a new status dashboard, this dashboard is for Google Search at status.search.google.com. Google wrote, “as we head into 2023, we want to introduce another tool for the public to understand the most current status of systems which impact Search—crawling, indexing, and serving.” ” Issues are rare.

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Martech

NOVEMBER 30, 2022

I’ll summarize what you need to know about the latest release in five key categories: commerce, sales, service, marketing and loyalty programs. Teams can now build and launch enablement programs that drive to the most important KPIs for your business. This series will connect those dots. Additions to sales enablement functionality.

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Martech

JUNE 8, 2023

These advances in recent months build on years of AI development that customer service and experience company NICE has put into their experience software. Using AI for customer service calls helps agents serve customers more efficiently. Take our brief 2023 MarTech Replacement Survey Generative web content. Why we care.

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Martech

FEBRUARY 16, 2023

IAB Tech Lab today announced the launch of its Data Clean Room (DCR) Standards portfolio, which includes the release of DCR Guidance & Recommended Practices, and also Open Private Join & Activation (OPJA) specifications. The standards will remain open for public comment for 60 days, until April 17, 2023. Get MarTech!

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Salesforce

MARCH 7, 2023

From now until the end of March 2023, enter for a chance to win* special prizes by completing just one or all eight quests: TrailblazerDX ’23 Main Show The main keynote introduced some huge announcements! Complete at least one or all eight of the quest trailmixes by March 31, 2023, at 11:59 p.m.

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Search Engine Land

OCTOBER 7, 2022

million financial services bad ads globally. The Google Ads Financial Products and Services policy will be updated to require that all advertisers be FCA (Financial Conduct Authority) authorised for debt adjusting and debt counselling in order to show debt services advertisements starting from 6 December 2022.

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Martech

OCTOBER 22, 2021

The announcement comes with some data on SORT’s effectiveness, audited by Neutronian, and independent data quality certification service. The number of devices connected to IP networks is expected to climb to more than three times the global population by 2023, according to the Cisco Annual Internet Report. Why we care.

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SaaStr

JUNE 26, 2023

Ok we’re in full swing for 2023 SaaStr Annual now that Europa is behind us and it’s going to be out biggest, best Annual ever! The post A Sneak Peak at 2023 SaaStr Annual’s First 100 Speakers. It’s back again in the SF Bay Area Sep 6-8 again on our sprawling 40+ Acre, 10+ Stage campus. See everyone there.

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SaaStr

JUNE 22, 2023

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. Launched in 2019, Mercury is trusted by more than 100,000 startups. Banking services provided by Choice Financial Group and Evolve Bank & Trust®; Members FDIC.

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Martech

JANUARY 10, 2023

“The recent FTX collapse has sparked a lot of uncertainty and fear within the crypto/NFT market, but despite this situation, we are still seeing a lot of interest from brands to launch web3 activations,” said Laura Connell, consumer trends manager for consumer insights and analytics company GWI. Get MarTech! In your inbox. Processing.

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SaaStr

JANUARY 19, 2023

In June 2023, we’re heading back to London for SaaStr Europa and we wanted to give a special shout-out to some of the companies that will be there with us! With free developer tools available, Cyclr helps you create and launch your own integration library with 400+ (and growing) connectors. Grab tickets here. With over $1.5B

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Highspot

APRIL 18, 2023

18, 2023 — Highspot , the sales enablement platform that increases sales productivity, today announced the launch of Highspot University, a centralized learning space where customers can learn at their own pace. Enablement teams will have critical choices to make when deciding where to invest to make the biggest business impact.

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Sales Pop!

MARCH 30, 2023

Stock screeners usually work as a subscription-based service or as an add-on on some online brokerages. TradingView was launched in 2011, and it has one of the most affordable subscriptions. Benzinga Pro Launched in 2010 by Jason Raznick, Benzinga is a Chicago-based financial news and analysis service provider.

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Martech

MAY 13, 2024

The end result was a successful community launch that garnered over 2,000 users in only three months. Our community launch enabled our user researcher to monitor, evaluate and prioritize customer sentiment in near real-time which, in turn, kept our product development roadmap nimble. Additionally, people like to self-help.

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Search Engine Land

APRIL 4, 2024

In addition to LinkedIn’s self-service Campaign Manager, the company also has a managed offering, LinkedIn Premiere via its partnership with NBCUniversal. As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers.

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Search Engine Land

MAY 16, 2024

Preparing for your site migration Managing and optimizing the new site structure and content Improving user experience Managing links Monitoring technical SEO Managing post-launch activities Continuously refining What is a site migration? Prior to launch, thoroughly test your redirects to ensure they are working as intended.

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Search Engine Land

DECEMBER 15, 2022

Google will be shutting down the Google Question Hub on January 15, 2023, about two years after the service launched in the United States and several years after it quietly launched in regions like India. If you’d like to retain a copy of your data, you can do so via Google Takeout up until March 6, 2023.

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Martech

APRIL 4, 2024

In addition to LinkedIn’s self-service Campaign Manager, the company also has a managed offering, LinkedIn Premiere via its partnership with NBCUniversal. As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers.

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SaaStr

OCTOBER 18, 2023

It launched in a much more competitive environment but still grew quickly and IPO’d back in 2018. So in 2023, Josh came back as CEO again to return the company to growth. They Don’t Lose Money on Professional Services. Much Lower So Far in 2023. 5 Interesting Learnings: #1. This is how you do it, folks #2.

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Search Engine Land

AUGUST 3, 2023

Revenue was down 14% year-on-year to $137 million in the second quarter of 2023, following a decrease in website traffic, Trivago reported. When new ad products are launched, particularly by industry giants like Google, brands should make sure they are paying close attention and not be so quick to dismiss the possible potential.

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Search Engine Land

JANUARY 10, 2024

Have any big competitors made big moves in 2023? Audience insights: Has anything changed about how customers search or buy your product or service? With the knowledge of the business strategy and new product launches that might be coming, does this change anything? So, think widely when it comes to reviewing 2023 data.

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Martech

SEPTEMBER 16, 2022

Amazon is launching Tailored Audiences, a tool that will enable sellers to send free emails to customers and monitor results. Tailored audiences is currently in beta and is expect to be generally available early in 2023. Dig Deeper: How marketers on Amazon can still launch and grow brands. Get MarTech! In your inbox.

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Martech

SEPTEMBER 6, 2023

AI Agents that automate and respond to customer service inquiries submitted to chatbots and via email. This will launch in early 2024. The AI’s features include: AI Assistants, which are generative AI capabilities that help teams create content, images, websites and reports.

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Salesforce

SEPTEMBER 13, 2023

Personalize at scale with new ways to share behavioral insights and data across marketing and CRM, launch customer referral and promotional programs, and jumpstart your journeys with out-of-the-box industry best practices and templates. Let’s take a deeper look. Get articles about marketing selected just for you, in your inbox Sign up now 2.

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Search Engine Land

FEBRUARY 29, 2024

Redefining search advertising: Other platforms to explore Search advertising is the placement of ads within search engines when a user searches for a particular product or service. TikTok was the second-largest social media platform for purchases , behind only Instagram in 2023, per Statista. Dig deeper: Is TikTok a search engine?

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Martech

NOVEMBER 28, 2023

In addition, the CRM giant is launching connections for AWS’ cloud that will make it easier to customize large language models. Dig deeper: IAB Tech Lab’s updated data clean room standards: What marketers need to know This expansion of their existing long-term partnership was announced Monday at the AWS re:Invent 2023 conference.

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Search Engine Land

NOVEMBER 20, 2023

LinkedIn collaborative articles program was launched early this year, and it reached over 1.5 They also launched LinkedIn Pulse many years ago, similar to a news and blogging platform for the community. In February 2023, CNET received even more criticism because factually incorrect sentences started to emerge.

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Martech

NOVEMBER 29, 2022

Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. When asked this fall, 20% of respondents said they were currently invested in metaverse experiences, while another 36% said they were considering it.

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Martech

JULY 12, 2023

Sales Cloud, Service Cloud, Marketing Cloud, Industries and Tableau are all slated to see increases in August. Dig deeper: Salesforce: AI is the new UI The new pricing will go into effect globally for new customers and existing customers purchasing new clouds in August 2023. This is the company’s first price hike in seven years.

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Search Engine Land

DECEMBER 6, 2023

CTV continues to grow in popularity with viewers, and streaming services wisely cater to those customers. As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. And they aren’t alone on this front.

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Martech

DECEMBER 13, 2022

On December 8, streaming service Disney+ launched a new ad-supported tier. A major shift occurred earlier this year when top service Netflix announced it was introducing ads , and then followed through this fall. Many viewers might still choose the more expensive ad-free tier for these services. Why we care.

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