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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. The retailer is also exploring the possibility of launching ads on Prime Video.

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Top 3 priorities for your 2023 B2B marketing strategy

Martech

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. Either way, you can use this data to improve the user experience. Reaching buyers today is difficult.

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How to run a successful site migration from start to finish

Search Engine Land

When done right, a site migration is a chance to improve site performance, enhance user experience and boost search presence. A site migration with SEO built into it can preserve rankings, avoid traffic loss, retain link equity, improve user experience and uncover new opportunities to improve the site.

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Want More App Engagement? Try Human-Centered Design

Salesforce

Integrating Service Cloud , Experience Cloud , and Marketing Cloud increased the app’s efficiency. On the backend, Attain Partners also set up dozens of business rules to create an intuitive and low-custom-code user experience. Throughout the user journey, the goal was to make it easy for everyone to use the app.

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Microsoft is improving its ad platform. Here’s why brands should give it a shot in 2023

Search Engine Land

I asked Christine Askew of Workshop Digital (and 2022 winner of Best B2B Search Marketing Initiative ) and Timothy Jensen of M&T Bank (and SMX Next panelist on 2023 PPC trends to get ahead of ), their thoughts on why more brands should be giving Microsoft Ads a fair shot. But what do other advertisers think?

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Google Ads turns 23: A look back at the biggest changes and advances in search

Search Engine Land

Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. The search engine wanted to closely assess ad performance and user experiences, so didn’t initially give advertisers the choice to opt out of displaying ads on this new platform. Let’s get to it!

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Could happy advertisers be the key to connected TV success? by MNTN

Search Engine Land

CTV continues to grow in popularity with viewers, and streaming services wisely cater to those customers. As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. And they aren’t alone on this front.