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Google algorithm updates 2023 in review: Core, reviews, helpful content, spam and beyond

Search Engine Land

Google launched nine confirmed algorithmic updates in 2023, as well as a new AI search engine, the Search Generative Experience. Unless Google rolls out a new update this week, Google would have rolled out one less update in 2023 than it did in 2022 and 2021. March 2023 core update. February 2023 product reviews update.

Niche 139
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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use. Fast-forward to October 2023.

Retail 123
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AI for SEO content creation: 5 real-world examples

Search Engine Land

LinkedIn collaborative articles program was launched early this year, and it reached over 1.5 They also launched LinkedIn Pulse many years ago, similar to a news and blogging platform for the community. LinkedIn collaborative articles Monthly visits : 1.5 million organic users. This is not simply a site that does some traditional SEO.

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4 Opportunities in The $884B Home Improvement Business

Hubspot

Among those who opened for business in 2023, the home services category saw the highest growth, with 278k new openings. Source: Tumblr You could provide an accounting service that helps first-time homeowners evaluate the costs related to a renovation project. You might also find success in a niche, like this YouTuber with 1.5m

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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

And yes, while niche content traffic may be low, conversions can be high. But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. Potential risk alert: If you create lists of competing companies in your niche, be prepared to hand them leads.

B2B 110
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10 Best Etsy Alternatives to Sell Your Crafts

Hubspot

Kathy Cano-Murillo, owner of Crafty Chica , is a full-time artist who started on Etsy when it first launched. The Best Etsy Alternatives The best Etsy alternative for sellers depends on your ecommerce niche and your goals. Best for: With Squarespace, you can also sell services, subscriptions, and digital content.

Sell 57
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From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman (Video + Podcast)

SaaStr

Lattice has launched four product suites in the last eight years, and the ideas that drove their growth apply to most companies today. This showcases a narrow segment of a niche market, and it’s missing a lot of startups. When you can segment that out on the service side, you can get incredible results. That’s unbelievable!

Product 92