Martech

DECEMBER 29, 2022

At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023. But how will marketers ride this wave?

Sports 118

Sports Cross-sell Price Entertainment 118

Search Engine Land

DECEMBER 27, 2023

The year 2023 was unlike any other I’ve seen in SEO and Search. Many others I spoke to expressed similar sentiments at various points throughout 2023. Search Engine Land has covered all the biggest stories for 17 years , and we did it again in 2023. Here’s our look back at the biggest SEO news and updates of 2023.

Engineering 126

Engineering Follow-up Launch Start-ups 126

SaaStr

MAY 25, 2024

The developers they hire into CS are engaging as peers with customers and people using the product. The pie chart above is from 2023 and is part of a regular NPS survey where they ask customers what they do and don’t like about Cloudinary. Inbound inquiries were also ramping up from companies that couldn’t use the self-service motions.

Growth 106

Growth GTM Product Consult 106

Search Engine Land

JUNE 8, 2023

Amazon is reportedly planning to launch ads on its Prime Video streaming service. Why we care: Both Netflix and Disney launched ad tiers to their streaming services last year. billion in the first quarter of 2023 (a year-on-year increase of 21%). Netflix’s ad tier already has nearly 5 million monthly active users.

Launch 95

Launch E-commerce Sports Retail 95

Highspot

OCTOBER 17, 2023

Businesses worldwide are prioritizing sales productivity, driving investment in sales enablement. Gartner is a registered trademark and service mark of Gartner, Inc. Sales productivity is a consistent board room topic but until now, sales enablement often hasn’t been,” said Robert Wahbe, CEO, Highspot. Today, that changes.

Launch 64

Launch Government Strategize Sales 64

Search Engine Land

DECEMBER 14, 2022

Google has launched a new status dashboard, this dashboard is for Google Search at status.search.google.com. Google wrote, “as we head into 2023, we want to introduce another tool for the public to understand the most current status of systems which impact Search—crawling, indexing, and serving.” ” Issues are rare.

Launch 98

Launch Engineering Service Product 98

Martech

NOVEMBER 30, 2022

I’ll summarize what you need to know about the latest release in five key categories: commerce, sales, service, marketing and loyalty programs. Making it easier for your customer to buy your product is always a win-win, and this release makes implementing subscriptions more seamless from the backend with the Connect API tool.

Territory 103

Territory Manufacturing Finance Price 103

Search Engine Land

AUGUST 3, 2023

Revenue was down 14% year-on-year to $137 million in the second quarter of 2023, following a decrease in website traffic, Trivago reported. Trivago did not to advertise with Google’s new ad product because it is part of Google hotel ads – which historically hasn’t performed well for the company, Skift reported. “We

Product 98

Product Promote Engineering Campaign 98

Salesforce

MARCH 7, 2023

From now until the end of March 2023, enter for a chance to win* special prizes by completing just one or all eight quests: TrailblazerDX ’23 Main Show The main keynote introduced some huge announcements! TrailblazerDX ’23 Slack Maximize your work with the next-generation productivity platform.

Government 98

Government CRM Launch Start-ups 98

Martech

JUNE 8, 2023

These advances in recent months build on years of AI development that customer service and experience company NICE has put into their experience software. Using AI for customer service calls helps agents serve customers more efficiently. Take our brief 2023 MarTech Replacement Survey Generative web content. Why we care.

Service 104

Service Customers CRM Engineering 104

Martech

FEBRUARY 16, 2023

IAB Tech Lab today announced the launch of its Data Clean Room (DCR) Standards portfolio, which includes the release of DCR Guidance & Recommended Practices, and also Open Private Join & Activation (OPJA) specifications. The standards will remain open for public comment for 60 days, until April 17, 2023. Get MarTech!

Launch 95

Launch Technology Technology Clients 95

Hubspot

APRIL 7, 2023

They're all digital products. These products aren’t tangible, but they play a role in our daily lives and are no less valuable than physical products. Because digital products are so ubiquitous, selling them can be profitable for your business. How can your business sell digital products? Why sell digital products?

Product 78

Product Sell Education Launch 78

Search Engine Land

OCTOBER 7, 2022

million financial services bad ads globally. The Google Ads Financial Products and Services policy will be updated to require that all advertisers be FCA (Financial Conduct Authority) authorised for debt adjusting and debt counselling in order to show debt services advertisements starting from 6 December 2022.

Service 90

Service Launch Promote Campaign 90

SaaStr

JUNE 26, 2023

Ok we’re in full swing for 2023 SaaStr Annual now that Europa is behind us and it’s going to be out biggest, best Annual ever! The post A Sneak Peak at 2023 SaaStr Annual’s First 100 Speakers. It’s back again in the SF Bay Area Sep 6-8 again on our sprawling 40+ Acre, 10+ Stage campus. See everyone there.

Growth 112

Growth Launch Product Service 112

SaaStr

JUNE 22, 2023

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. Launched in 2019, Mercury is trusted by more than 100,000 startups. Banking services provided by Choice Financial Group and Evolve Bank & Trust®; Members FDIC.

Contract 81

Contract Engineering Trust Technique 81

SaaStr

JANUARY 19, 2023

In June 2023, we’re heading back to London for SaaStr Europa and we wanted to give a special shout-out to some of the companies that will be there with us! With free developer tools available, Cyclr helps you create and launch your own integration library with 400+ (and growing) connectors. Grab tickets here. With over $1.5B

Growth 89

Growth Launch Price Clients 89

Highspot

APRIL 18, 2023

18, 2023 — Highspot , the sales enablement platform that increases sales productivity, today announced the launch of Highspot University, a centralized learning space where customers can learn at their own pace. Current courses cover topics ranging from sales play strategies to content governance best practices.

Launch 52

Launch Customers Government Strategize 52

SaaStr

OCTOBER 27, 2022

In June 2023, we’re heading back to London for SaaStr Europa and we wanted to give a special shout-out to some of the companies that will be there with us! Launched in 2011, today, OnBoard serves as the board intelligence platform for more than 2,000 organizations and their 12,000 boards and committees in 32 countries worldwide.

Government 110

Government Healthcare Education Launch 110

Martech

JANUARY 10, 2023

“Instead of collecting permission, you can use that [blockchain-based] loyalty card to express interest in products and general preferences.”. While the gamers’ main platform might be Twitch or a similar streaming service, they often have a following on other social media platforms, such as Instagram and YouTube. Get MarTech!

Gaming 105

Gaming Retail Technology Technology 105

SaaStr

SEPTEMBER 29, 2023

One of the open secrets behind a lot of great SaaS companies is going multi-product. Jack Altman, CEO and co-founder of Lattice, firmly believes that many more companies should be multi-product, and many should go multi-product earlier than they think. Think of the user journey and the people who are using your products.

Product 96

Product GTM Cross-sell Commission 96

Martech

MAY 13, 2024

There was also a desire internally from our product management and marketing teams who seek customer feedback in an efficient yet organic way. At its core, a user community is a digital space for software products where users can ask questions, share feedback and collaborate.

Growth 110

Growth B2B Launch Follow-up 110

Veloxy

SEPTEMBER 5, 2023

Instead, try and acknowledge the reality that your products are premium priced. Explain why the product is better than other options and your prospect will appreciate the honesty. Whether it’s the budget, product, or authority, you need to be well poised to deal with any and all complaints. Always Be Following-Up (ABF!)

Inside sales 130

Inside sales Pipeline Quota Cold Call 130

Veloxy

NOVEMBER 30, 2023

A 2023 study revealed that field sales teams outperformed their inside counterparts by 14%. Download Now: The Big Blue Book of Field Sales Sales Managers — be sure to read the 3 chapters on sales productivity and sales acceleration! Despite discussions of outside sales dying, field sales are far from obsolete.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Search Engine Land

FEBRUARY 29, 2024

These alternative platforms come packed with engaged users actively searching for products, inspiration and information. This allows you to get your brand and products in front of massive new audiences beyond just Google and Bing. Higher user reviews for products. Personalized content experience.

Engineering 121

Engineering Campaign Education Service 121

Martech

NOVEMBER 28, 2023

Salesforce and AWS are expanding their integration and now many of Salesforce’s core products can be purchased through the AWS Marketplace. In addition, the CRM giant is launching connections for AWS’ cloud that will make it easier to customize large language models. It plans to add more products and regions next year.

Sell 102

Sell Territory Networking CRM 102

Salesforce

SEPTEMBER 13, 2023

Personalize at scale with new ways to share behavioral insights and data across marketing and CRM, launch customer referral and promotional programs, and jumpstart your journeys with out-of-the-box industry best practices and templates. Let’s take a deeper look. Get articles about marketing selected just for you, in your inbox Sign up now 2.

Referrals 136

Referrals Strategic partnership CRM Launch 136

Martech

SEPTEMBER 6, 2023

Inbound 23 started today with HubSpot unveiling HubSpot AI, which brings together new and existing AI-powered products and features, and a reimagined HubSpot’s Sales Hub. AI Agents that automate and respond to customer service inquiries submitted to chatbots and via email. This will launch in early 2024.

CRM 121

CRM Sales Launch Prospecting 121

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. In this article, we’ll delve into the challenges and share expert tips for selling your AI products to an apprehensive buyer or within a competitive market. Between 2019 and 2022, AI adoption plateaued.

Product 63

Product Sell Cross-sell Education 63

Search Engine Land

JANUARY 10, 2024

Gain insight into potential strategic moves, new products, markets, audiences and pivots. Have any big competitors made big moves in 2023? Audience insights: Has anything changed about how customers search or buy your product or service? So, think widely when it comes to reviewing 2023 data.

Strategize 137

Strategize Launch Start-ups Engineering 137

Martech

JULY 12, 2023

Sales Cloud, Service Cloud, Marketing Cloud, Industries and Tableau are all slated to see increases in August. Dig deeper: Salesforce: AI is the new UI The new pricing will go into effect globally for new customers and existing customers purchasing new clouds in August 2023. This is the company’s first price hike in seven years.

Price 94

Price Negotiate Contract CRM 94

Search Engine Land

DECEMBER 6, 2023

CTV continues to grow in popularity with viewers, and streaming services wisely cater to those customers. As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. And they aren’t alone on this front.

User Experience 110

User Experience Manufacturing Sports Engineering 110

Search Engine Land

AUGUST 28, 2023

Grocery delivery service and advertising platform Instacart filed for its IPO on Friday. Instacart Ads is an emerging platform where CPG (consumer packaged goods) brands can advertise products (via sponsored product ads, display ads, coupons) to 7.7 Instacart’s 2023 ad revenue. Instacart’s 2023 ad revenue.

Retail 95

Retail Launch Engineering Growth 95

Search Engine Land

NOVEMBER 20, 2023

LinkedIn collaborative articles program was launched early this year, and it reached over 1.5 They also launched LinkedIn Pulse many years ago, similar to a news and blogging platform for the community. The site has built its reputation as a trustworthy media outlet by reviewing products and publishing opinions and news on tech. “If

A/B testing 129

A/B testing Click Through Rate Real Estate Niche 129

PandaDoc

APRIL 11, 2023

The more your business customers are happy interacting with your product or service, the better. The first crucial part of this happiness is your product or service itself and how well it is aimed at the needs of your customers. What is product knowledge? This is a fact.

Education 52

Education Product Customers Sales 52

Martech

DECEMBER 6, 2023

CTV continues to grow in popularity with viewers, and streaming services wisely cater to those customers. As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. And they aren’t alone on this front.

User Experience 105

User Experience Manufacturing Sports Engineering 105

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. Dig deeper: Bermuda Tourism launches 3D digital out-of-home campaign in New York Reducing waste. Take our brief 2023 MarTech Replacement Survey Engagement and conversions. Get MarTech!

E-commerce 120

E-commerce Sports Campaign Entertainment 120

Martech

MARCH 1, 2023

By 2025, 37% of customers will try using a virtual assistant to interact with customer service, according to The Gartner 2023 Leadership Vision for Customer Service and Support report. Especially when it comes to customer service. They are also automating customer service with chatbots and interactive voice systems.

Customers 103

Customers Government Service Contact 103