Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome.

Retail 120

Retail X-functional Launch Non-Profits 120

Martech

MARCH 25, 2024

In September 2023, the E.U. The probes suggest that the companies have failed to comply with the law in different ways: Alphabet and Apple may have prevented businesses from telling users about cheaper products than their own. Alphabet may have preferenced its own products in search results. Competition & Markets Authority.

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Search Engine Land

APRIL 10, 2024

Google’s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize success for both Shopping ads and organic Shopping listings. Each year, the search giant updates these specifications in a bid to try and improve shopping on its platform.

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Product Government Finance Price 117

Search Engine Land

APRIL 25, 2023

Google has confirmed that the April 2023 reviews update is now finished rolling out. This update announced on April 12, 2023, has officially completed rolling out over a 13-day period. February 2023 reviews update. As a reminder, the April 2023 reviews update started to roll out at about 12 p.m. ET on April 12.

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Search Engine Land

DECEMBER 5, 2023

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. With that as the backdrop, I’ll review some of Google’s bigger releases in 2023 before adding a plea for a few updates I think could actually help B2B marketing performance going forward. Giving advertisers some insight into competitor behavior.

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Search Engine Land

DECEMBER 27, 2023

The year 2023 was unlike any other I’ve seen in SEO and Search. Many others I spoke to expressed similar sentiments at various points throughout 2023. Search Engine Land has covered all the biggest stories for 17 years , and we did it again in 2023. Here’s our look back at the biggest SEO news and updates of 2023.

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Engineering Follow-up Launch Start-ups 122

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. Audience analytics is more research-based versus performance-based and happens before a campaign launches.

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B2B Campaign Technology Technology 140

Highspot

JUNE 1, 2023

The majority of sales leaders consider enablement as a practice to be mission critical and prioritize their enablement platform as a top three tool in their revenue tech stack, according to 2023 research conducted by Gerson Lehrman Group on behalf of Highspot. To learn more about Highspot’s new suite of product offerings, request a demo.

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Launch Education Strategize Pitch 98

SaaStr

DECEMBER 29, 2022

But 2023 is so … unique. So with that … here are Your Top 10 New Year’s SaaS Resolutions for 2023: #1. Of Product. This is so much more important in 2023. Launch a truly great second product. Launch a more valuable, new higher-end edition. You need the team sharp to retain your customers in 2023.

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E-commerce Healthcare Launch Promote 94

Salesforce

AUGUST 18, 2023

5 reasons Muleys should attend Dreamforce With less than a month until Dreamforce 2023, it’s officially the most wonderful time of the year! Hear from product experts at MuleSoft; MuleSoft Ambassadors; and Mentors from the Community. However, they come with security risks.

Government 98

Government Trust CRM Follow-up 98

Martech

JULY 10, 2023

Here are my top five extended reality (XR) and artificial intelligence (AI) takeaways from AWE for 2023 and beyond. Moingeon discussed Doppl and his recently launched and wildly successful Hugo Boss metaverse quest during the XR Pub Crawl for marketing and communications. has launched. has launched.

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Entertainment Education Launch Presentation 134

Martech

NOVEMBER 14, 2023

We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. Fast-forward to October 2023.

Retail 129

Retail Niche Objectives and Key Results Technology 129

Martech

OCTOBER 3, 2023

Teams can get new features in place more easily to enjoy greater insights, productivity and efficiency. This enables chat routing to specific groups for more targeted responses by product, region and language. View the complete set of September 2023 Marketo Release Notes. Keep reading for the details. Get MarTech! In your inbox.

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UX Territory Conversion Meeting 116

Martech

DECEMBER 29, 2022

That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023. For example, investing in the audiences that are most inclined to buy your product or service instead of mass reach.”. As more out-of-home ads get plugged into omnichannel campaigns, momentum will continue in 2023. “As

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Sports Cross-sell Price Entertainment 116

Search Engine Land

NOVEMBER 29, 2023

So, right after Halloween, most digital marketers in Old Blighty launch their Christmas ad campaigns. Boots Christmas Advert 2023 | #GiveJoy | Boots UK ,” with a CES of 7.27. Snapper: The Perfect Tree | John Lewis & Partners | Christmas Ad 2023 ,” tied with a CES of 7.11. If digital marketers in the U.S. out of 10.

Drivers/motivators 101

Drivers/motivators Campaign Retail Strategize 101

Martech

SEPTEMBER 13, 2022

Today, Samsung launches a weeklong “Discover Samsung” event, supported by NFTs and a scavenger hunt through their Discord community. Samsung launched their Discord community, or server, in June. Read next: 4 key strategies for NFT brand launches. Hunt for clues. NFTs and prizes. Metaverse commerce events. Get MarTech!

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Launch Gaming Campaign Product 108

Search Engine Land

JUNE 8, 2023

Amazon is reportedly planning to launch ads on its Prime Video streaming service. Why we care: Both Netflix and Disney launched ad tiers to their streaming services last year. billion in the first quarter of 2023 (a year-on-year increase of 21%). billion in the first quarter of 2023 (a year-on-year increase of 21%).

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Launch E-commerce Sports Retail 91

Sales Hacker

MARCH 31, 2023

As of this writing in April 2023, this is what search interest in generative AI looks like: The crazy thing is, experts all pretty much agree that we’re just at the early days of the generative AI market. All generative AI tools for sales (April 2023) And here’s what we’ve got!

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Sales Launch Consult Follow-up 90

Search Engine Land

DECEMBER 14, 2022

Google has launched a new status dashboard, this dashboard is for Google Search at status.search.google.com. Google wrote, “as we head into 2023, we want to introduce another tool for the public to understand the most current status of systems which impact Search—crawling, indexing, and serving.” ” Issues are rare.

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Launch Engineering Service Product 97

Martech

FEBRUARY 6, 2023

2022 saw notably less funding for marketing technology than previous years, but there were significantly more new product announcements, feature updates and M&A activity throughout the year. At CabinetM, we’ve built a marketing technology directory of 15,000+ products to drive our marketing technology management tools.

Objectives and Key Results 86

Objectives and Key Results Technology Technology Contract 86

Search Engine Land

AUGUST 3, 2023

Revenue was down 14% year-on-year to $137 million in the second quarter of 2023, following a decrease in website traffic, Trivago reported. Trivago did not to advertise with Google’s new ad product because it is part of Google hotel ads – which historically hasn’t performed well for the company, Skift reported. “We

Product 98

Product Promote Engineering Campaign 98

Salesforce

MARCH 7, 2023

From now until the end of March 2023, enter for a chance to win* special prizes by completing just one or all eight quests: TrailblazerDX ’23 Main Show The main keynote introduced some huge announcements! TrailblazerDX ’23 Slack Maximize your work with the next-generation productivity platform.

Government 98

Government CRM Launch Start-ups 98

Martech

NOVEMBER 30, 2022

Making it easier for your customer to buy your product is always a win-win, and this release makes implementing subscriptions more seamless from the backend with the Connect API tool. Connect API resources now support subscriptions and multiple product-selling models: One-time sales where products are sold for specific prices once.

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Territory Manufacturing Finance Price 98

SaaStr

SEPTEMBER 20, 2023

While 2022 was a gloomy year, the skies are parting in 2023. A lot of the uncertainty of 2022 stemmed from changing macro conditions, and now 2023 is seeing more stabilization. In 2021, the average multiple was 34x, decreasing to 30x in 2022, and 26x in 2023. But how do you do it? email reports)?

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Growth Negotiate Finance Contract 100

Search Engine Land

JANUARY 31, 2023

As Instagram and Facebook continue to lead the social platform arena, Meta remains a media channel where advertisers must stay visible and competitive in 2023. Meta continues to dominate machine learning, launching new automated campaign types proven incredibly efficient. Keep your eye on these for 2023.

Campaign 86

Campaign Promote B2C Launch 86

Hubspot

APRIL 7, 2023

They're all digital products. These products aren’t tangible, but they play a role in our daily lives and are no less valuable than physical products. Because digital products are so ubiquitous, selling them can be profitable for your business. How can your business sell digital products? Why sell digital products?

Product 79

Product Sell Education Launch 79

Martech

FEBRUARY 16, 2023

IAB Tech Lab today announced the launch of its Data Clean Room (DCR) Standards portfolio, which includes the release of DCR Guidance & Recommended Practices, and also Open Private Join & Activation (OPJA) specifications. The standards will remain open for public comment for 60 days, until April 17, 2023. Get MarTech!

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Launch Technology Technology Clients 88

Search Engine Land

FEBRUARY 27, 2023

Additional languages for automatically created assets will be launched later this year. A new customer acquisition goal for Search campaigns has been launched globally. The post Google launched 2 new asset creation and customer acquisition tools appeared first on Search Engine Land. Connect with new customers on Search.

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Launch Customers Retail Campaign 94

SaaStr

JUNE 26, 2023

Ok we’re in full swing for 2023 SaaStr Annual now that Europa is behind us and it’s going to be out biggest, best Annual ever! The post A Sneak Peak at 2023 SaaStr Annual’s First 100 Speakers. It’s back again in the SF Bay Area Sep 6-8 again on our sprawling 40+ Acre, 10+ Stage campus. See everyone there.

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Growth Launch Product Service 112

Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. So, without further ado, here’s your countdown of the “Top 10 reasons marketers can be optimistic in 2023” à la David Letterman. (If None of us are too cool for school in 2023.

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Entertainment B2B Education Campaign 115

Search Engine Land

MARCH 27, 2023

Google has broken out the merchant listings and product snippet reporting into two unique appearances that you can filter on within the performance reports in Google Search Console. Google also broke these out in the Merchant listings and product snippet reports, that it launched last September. What is new.

Product 80

Product Launch Engineering 80

Search Engine Land

FEBRUARY 8, 2024

Pinterest’s revenue jumped 12% to $981 million in Q4, 2023. The company credited its success in part to launching a record number of ad solutions that have been utilized by brands to enhance campaign performance. 2023 was our most productive year yet as we accelerated our product velocity and launched more solutions than ever before.”

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Launch Represent Campaign Growth 109

Search Engine Land

APRIL 26, 2024

As a reminder, on March 5th we launched a number of meaningful enhancements to our core systems, as well as several updates to our spam policies, to reduce content created for search engines on Search. The last helpful content update, the September 2023 helpful content update was a large update that impacted several sites.

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Engineering User Experience Launch Start-ups 144

SaaStr

JUNE 22, 2023

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. Launched in 2019, Mercury is trusted by more than 100,000 startups. The post Thanks to Mercury, Rattle, Remote, Trustero, and Vention for Sponsoring SaaStr Annual 2023!

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Contract Engineering Trust Technique 74

Highspot

JULY 10, 2023

Highspot opens Hyderabad office and appoints Chief Operating Officer of Highspot India HYDERABAD, July 7, 2023 /PRNewswire/ — Highspot , the leading sales enablement platform that increases sales productivity, today announced the launch of its India operations in Hyderabad.

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Launch Appointment Engineering User Experience 52

Highspot

APRIL 18, 2023

18, 2023 — Highspot , the sales enablement platform that increases sales productivity, today announced the launch of Highspot University, a centralized learning space where customers can learn at their own pace. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

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Launch Customers Government Strategize 52

SaaStr

JANUARY 19, 2023

In June 2023, we’re heading back to London for SaaStr Europa and we wanted to give a special shout-out to some of the companies that will be there with us! With free developer tools available, Cyclr helps you create and launch your own integration library with 400+ (and growing) connectors. Grab tickets here. With over $1.5B

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Growth Launch Price Clients 85