Martech

DECEMBER 29, 2022

That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023. Advertisers will experiment with new ad formats, as well as how they support CTV campaigns on other platforms. “We First-party data refining CTV campaigns, a greater demand for measurement. But how will marketers ride this wave?

Sports 118

Sports Cross-sell Price Entertainment 118

Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. How to make the most of these for your campaigns. Review of Google Product Studio in Shopify. But the bottom line: Don’t just grab the output and launch.

Campaign 123

Campaign Conversion Clients Technology 123

Martech

OCTOBER 3, 2023

Teams can get new features in place more easily to enjoy greater insights, productivity and efficiency. Creating and building a marketing campaign requires input from many stakeholders. This enables chat routing to specific groups for more targeted responses by product, region and language. Keep reading for the details.

UX 119

UX Territory Conversion Meeting 119

Search Engine Land

JUNE 8, 2023

Amazon is reportedly planning to launch ads on its Prime Video streaming service. Why we care: Both Netflix and Disney launched ad tiers to their streaming services last year. billion in the first quarter of 2023 (a year-on-year increase of 21%). billion in the first quarter of 2023 (a year-on-year increase of 21%).

Launch 95

Launch E-commerce Sports Retail 95

Martech

SEPTEMBER 13, 2022

Today, Samsung launches a weeklong “Discover Samsung” event, supported by NFTs and a scavenger hunt through their Discord community. Samsung launched their Discord community, or server, in June. Read next: 4 key strategies for NFT brand launches. Hunt for clues. NFTs and prizes. Get MarTech! In your inbox. Why we care.

Launch 110

Launch Gaming Campaign Product 110

Search Engine Land

JANUARY 31, 2023

As Instagram and Facebook continue to lead the social platform arena, Meta remains a media channel where advertisers must stay visible and competitive in 2023. Advertisers now have more resources to scale their campaigns faster than ever. Advertisers have more options to control certain elements in campaigns.

Campaign 90

Campaign Promote B2C Launch 90

Search Engine Land

AUGUST 3, 2023

Revenue was down 14% year-on-year to $137 million in the second quarter of 2023, following a decrease in website traffic, Trivago reported. Trivago did not to advertise with Google’s new ad product because it is part of Google hotel ads – which historically hasn’t performed well for the company, Skift reported. “We

Product 98

Product Promote Engineering Campaign 98

Search Engine Land

FEBRUARY 27, 2023

Additional languages for automatically created assets will be launched later this year. A new customer acquisition goal for Search campaigns has been launched globally. This goal utilizes Smart Bidding and first-party data to optimize campaigns and attract new customers during peak periods. Dig deeper.

Launch 96

Launch Customers Retail Campaign 96

Search Engine Land

FEBRUARY 8, 2024

Pinterest’s revenue jumped 12% to $981 million in Q4, 2023. The company credited its success in part to launching a record number of ad solutions that have been utilized by brands to enhance campaign performance. ” “Brands are responding by using our full suite of products to drive even better campaign performance.

Launch 115

Launch Represent Campaign Growth 115

Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. So, without further ado, here’s your countdown of the “Top 10 reasons marketers can be optimistic in 2023” à la David Letterman. (If None of us are too cool for school in 2023.

Entertainment 117

Entertainment B2B Education Campaign 117

Martech

JULY 13, 2023

To help you here’s our roundup of the AI martech products, platforms, features and related news from the past week. Stability AI , which runs the image-generating model Stable Diffusion, launched Stable Doodle which turns sketches into “visually pleasing” images. It’s available through ClipDrop. It’s available through ClipDrop.

Product 96

Product Commission Promote Campaign 96

Hubspot

APRIL 7, 2023

They're all digital products. These products aren’t tangible, but they play a role in our daily lives and are no less valuable than physical products. Because digital products are so ubiquitous, selling them can be profitable for your business. How can your business sell digital products? Why sell digital products?

Product 78

Product Sell Education Launch 78

Search Engine Land

JULY 19, 2023

Being able to work directly with Microsoft on Performance Max campaigns will also give advertisers more transparency and detail into that asset level of reporting. October 2022: Import Google PMAX campaigns not using Merchant Center – Microsoft changes its approach slightly by importing Google Max campaigns as DSA campaigns.

Launch 97

Launch Campaign Engineering Start-ups 97

Search Engine Land

MARCH 12, 2024

So, before integrating Apple’s new tool into your strategy, carefully assess whether it aligns with your campaign needs and budget first. Apple is expected to officially unveil the new product in the coming months, according to a source familiar with the matter. Accessibility. How it works. Cost per acquisition target.

Drivers/motivators 99

Drivers/motivators Launch Campaign Engineering 99

Martech

MAY 13, 2024

There was also a desire internally from our product management and marketing teams who seek customer feedback in an efficient yet organic way. At its core, a user community is a digital space for software products where users can ask questions, share feedback and collaborate.

Growth 110

Growth B2B Launch Follow-up 110

Search Engine Land

NOVEMBER 1, 2022

Microsoft has just announced a slew of new product updates, including the global adoption of credit card ads. Credit card ads were launched last year to advertisers in the US and Canada. Microsoft ETAs are going away on February 1, 2023. Now available in all Shopping Campaigns global markets.” Let’s dive in.

E-commerce 91

E-commerce Product Retail Price 91

Search Engine Land

SEPTEMBER 18, 2023

Microsoft is launching two new automated bid strategies to help “advertisers reach their target audience with minimal effort”: Maximize conversion: Advertisers can use this feature to maximize conversions as much as possible, given the budget. Why we care. Audience Ads are Microsoft’s native, display ads.

Engineering 136

Engineering Launch Campaign Conversion 136

Martech

SEPTEMBER 21, 2023

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. MFour , a consumer intelligence platform, launched DANI and its AI Survey Builder.

Launch 111

Launch Campaign Engineering Account management 111

Search Engine Land

AUGUST 15, 2023

By signing up for the platform’s beta, marketers can explore the redesigned UI, create new Demand Gen campaigns and begin optimising them for maximum performance using the platform’s latest tools. Marketers with an active Discovery campaign are currently eligible. Why we care. Who is eligible for an upgrade? How to upgrade.

Entertainment 94

Entertainment Campaign Launch Follow-up 94

Search Engine Land

NOVEMBER 29, 2023

Vidhya Srinivasan, who previously led product and engineering for ads, will take over to lead the Ads team and will report directly to Google’s Senior Vice President, Prabhakar Raghavan. Srinivasan, who joined Google from Amazon four years ago, has overseen technical teams across various aspects of the ads product portfolio.

Price 122

Price Engineering Launch User Experience 122

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. It also provides up-to-date performance data in order to optimize campaigns on-the-fly. Dig deeper: Bermuda Tourism launches 3D digital out-of-home campaign in New York Reducing waste.

E-commerce 120

E-commerce Sports Campaign Entertainment 120

Search Engine Land

DECEMBER 4, 2023

Looking back at ChatGPT’s debut ChatGPT launched on Nov. Google took things further and introduced a generative AI campaign creator in May. These early applications demonstrated the immense potential for ChatGPT in PPC account management and campaign optimization. Built on OpenAI’s GPT-3.5

Objectives and Key Results 116

Objectives and Key Results Campaign Launch Strategize 116

Search Engine Land

FEBRUARY 29, 2024

These alternative platforms come packed with engaged users actively searching for products, inspiration and information. This allows you to get your brand and products in front of massive new audiences beyond just Google and Bing. Higher user reviews for products. Personalized content experience.

Engineering 121

Engineering Campaign Education Service 121

Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. Along with millions of other professionals, I have come to rely on ChatGPT to help boost productivity and creativity and do an endless list of helpful tasks.

Campaign 103

Campaign Construction Launch Education 103

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B 119

B2B Launch Campaign Entertainment 119

Martech

JUNE 22, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Currently, sellers spend 52% of their time on creating and delivering value messaging across the sales process, according to Gartner’s Seller Time Spend Assessment of 1,204 sellers in May 2023.

Launch 102

Launch Pitch Technology Technology 102

Heinz Marketing

FEBRUARY 20, 2023

One of the trends from Invoca’s post “9 Healthcare Marketing Trends for 2023 – And How to Capitalize on Them with Call Tracking” says Healthcare digital ad spending will continue to increase in 2023. in 2023 to reach $17.79 So how can the Healthcare industry leverage digital ad spend? Let me tell you!

Healthcare 91

Healthcare Campaign Conversion Service 91

Salesforce

SEPTEMBER 13, 2023

Unlock efficiency with AI-powered campaigns by automatically generating segments, email subject lines, body copy, and visual assets based on your natural language inputs and your first-party data. Waterfall Segmentation After launching Nested Segments this year, we’re excited to now bring Waterfall Segmentation to Data Cloud.

Referrals 136

Referrals Strategic partnership CRM Launch 136

Veloxy

NOVEMBER 15, 2022

Here’s everything you need to know for today, 2023, and into the future! Meanwhile, it is important to have a clear understanding of your objectives and key performance indicators before launching your account based selling models. Meanwhile, it can facilitate target marketing campaigns to generate a 124% increase in sales leads.

Sell 246

Sell Objectives and Key Results SQL B2B 246

Search Engine Land

MAY 24, 2023

Another important date for internet privacy is September 2020, when iOS14 launched on Apple devices. Another watershed event – albeit forthcoming – is on July 1, 2023, when CPRA (California Privacy Rights Act) becomes fully enacted. Historically, they have known that marketers needed support with cross-campaign attribution.

Campaign 106

Campaign Trust Launch Networking 106

Search Engine Land

JULY 6, 2023

So much so, T witter’s US ad revenue alone is down 59% year-on-year with huge brands such as Coca-Cola, Jeep and Unilever all pulling their campaigns, according to an internal presentation. Companies to sign up within minutes of its launch include Netflix, HBO and Billboard.

Gambling 98

Gambling Launch Networking Promote 98

Search Engine Land

DECEMBER 6, 2023

Netflix suffered when they failed to deliver on advertisement guarantees made when launching their ad-supported tier in late 2022. CTV adtech is evolving to meet advertisers’ needs On November 1, 2023, Netflix announced a slew of new features to meet advertisers’ needs better. And they aren’t alone on this front.

User Experience 111

User Experience Manufacturing Sports Engineering 111

Martech

MARCH 21, 2023

Adobe Summit 2023, Las Vegas “Our belief is that generative AI will enhance human ingenuity, not replace it,” said Shantanu Narayen introducing Adobe Firefly at Adobe Summit today. The generative AI announcement predictably stole the show although there were some other new product announcements. Adobe’s generative AI.

Launch 103

Launch Campaign Presentation Growth 103

Search Engine Land

NOVEMBER 28, 2023

Product or service ratings: Beyond traditional reviews, tracking activity is crucial for personalization efforts. The collected data can also inform the design of marketing campaigns aligned with individual customer profiles. Data analytics: Easily personalize marketing campaigns and analyze them in a matter of seconds.

Hospitality 97

Hospitality Customers Entertainment Campaign 97

Martech

DECEMBER 6, 2023

Netflix suffered when they failed to deliver on advertisement guarantees made when launching their ad-supported tier in late 2022. CTV adtech is evolving to meet advertisers’ needs On November 1, 2023, Netflix announced a slew of new features to meet advertisers’ needs better. And they aren’t alone on this front.

User Experience 105

User Experience Manufacturing Sports Engineering 105

Martech

NOVEMBER 28, 2023

Product or service ratings: Beyond traditional reviews, tracking activity is crucial for personalization efforts. The collected data can also inform the design of marketing campaigns aligned with individual customer profiles. Data analytics: Easily personalize marketing campaigns and analyze them in a matter of seconds.

Hospitality 104

Hospitality Customers Entertainment Campaign 104

Search Engine Land

OCTOBER 27, 2022

Soon, Google will launch custom channel grouping, a feature that lets advertisers combine different channels to compare cost-per-acquisition and return-on-ad-spend based on data-driven attribution. For example, businesses will be able to compare the performance of their paid search brand with their non-brand campaigns. Dig deeper.

Campaign 94

Campaign Launch Start-ups Engineering 94