Martech

AUGUST 28, 2023

Meta has launched a new search tool that tracks branded content campaigns. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency. The post Meta launches new tool to track branded content campaigns appeared first on MarTech.

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Martech

JUNE 15, 2022

This week, Attentive launched a new conversational product for SMS called Attentive Concierge. Meeting customers where they are is top priority for marketing campaigns, as well as for customer service. The post Attentive launches Concierge SMS product appeared first on MarTech. What it does. Why we care.

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ClickFunnels

JANUARY 28, 2022

The post How to Launch and Sell your Digital Course Using a High Converting Sales Funnel (Part 2) appeared first on ClickFunnels. For marketers, launching a new product can be equal parts thrilling and nerve-wracking. The hype behind launching a new product is hard to replicate. Failure to Launch?

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Search Engine Land

APRIL 12, 2024

JPMorgan Chase launched Chase Media Solutions, a new digital media business. Pilot partners include Air Canada, Solo Stove, Blue Bottle and Whataburger, all of which ran 30-day campaigns through Chase Media Solutions. Chase Media Solutions was announced April 3.

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Search Engine Land

DECEMBER 1, 2022

Instacart advertisers now have more options to promote their products on the platform. This week, Promotions were launched in the Ad Manager, giving brands access to Coupons, and Stock Up & Save campaigns. In October, Instacart launched an easier way for advertisers to create and manage their campaigns.

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Search Engine Land

JANUARY 8, 2024

TikTok has launched two new ad performance measurement tools: Cross-Channel Partners – which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact. Store visit lift: Measures the additional visits to physical stores generated by TikTok ad campaigns.

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Launch E-commerce Campaign Education 109

Highspot

OCTOBER 23, 2023

You’ve put months of hard work into developing your new product, and now it’s time for its much-awaited debut. However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year.

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Martech

APRIL 6, 2022

MobileFuse, an adtech platform for in-app, CTV and digital out-of-home (DOOH), has launched Fusion Video, which provides unique ad units for CTV campaigns. The company’s new Fusion Video product provides unique ad units for CTV campaigns, at scale. What they do. Constantine von Hoffman contributed to this report.

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Search Engine Land

SEPTEMBER 29, 2023

YouTube has confirmed the global launch of video view campaigns (VVC). This new campaign type leverages AI to help advertisers target relevant audiences more efficiently and effectively by serving ads in the right place at the right time to drive interest and intent. Why we care. What is VVC? SUBSCRIBE See terms.

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Search Engine Land

OCTOBER 25, 2023

Select Amazon advertisers can now create AI-generated images to use in ad campaigns. Essentially, what the tool offers advertisers is the ability to add backgrounds or scenery to plain product images. Products shown within a “lifestyle scene” can get 40% higher click-through rates, the company said. Why we care.

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Launch Click Through Rate Campaign Engineering 125

ClickFunnels

JANUARY 27, 2023

The post Email Marketing For Doctors – Creating A Winning Campaign appeared first on ClickFunnels. Today we are going to discuss how to build an email list and monetize it with winning email marketing campaigns. You offer the potential customer your least expensive and least valuable product or service.

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Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. How to make the most of these for your campaigns. Review of Google Product Studio in Shopify. But the bottom line: Don’t just grab the output and launch.

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Search Engine Land

DECEMBER 20, 2023

Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns. Modern marketing campaigns often have many moving parts. Campaigns may involve multiple: Internal departments (e.g., creative, media, brand, legal). External partners (e.g.,

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Martech

APRIL 13, 2022

Previously in closed beta, the platform automates and streamlines app-driven mobile campaigns. The platform also provides data analysis and automated optimization for ads in this channel alongside the performance in other channels managed by other Luna products. When the goal of a campaign is post-install performance (ROAS, CPA, etc.)

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Search Engine Land

OCTOBER 3, 2023

Microsoft Audience Ads has kicked off the fall with a series of new product updates. Predictive targeting Microsoft Audience Ads recently launched predictive targeting, enabling advertisers to leverage the platform’s AI to identify relevant high-value audiences that they may previously not have considered targeting. Why we care.

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Search Engine Land

MARCH 13, 2024

These updates include: Notifying creators when issues prevent tagged products from being displayed. Launching a Clips Library. Tagged product issues. YouTube now notifies users if their tagged products are not displayed due to an error or issue. Products under review. Products that have not been approved.

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Product Launch Gaming Campaign 114

SaaStr

MAY 23, 2023

Whether you’re part of a startup ready to enter the market or working at an established business ready to launch a new product, it’s critical to understand how to approach your target audience. Customer Base: If you are already an established company about to launch a new product, your loyal customers will be great advocates.

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Launch Product Networking Niche 86

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Positioning. Target audience.

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ConversionXL

FEBRUARY 27, 2019

But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Yet while product launches are a risk, they’re not as risky as you think.

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Search Engine Land

DECEMBER 11, 2023

Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience.

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Promote Campaign B2C Retail 110

Search Engine Land

AUGUST 8, 2023

It’s important to stay up-to-date with Google’s latest features, and test them, so that you can gain early learnings to help shape your campaigns and bidding strategies. This feature is currently available for Standard Shipping campaigns but is also being rolled out to search campaigns in the near future.

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Launch Retail Campaign Engineering 98

Search Engine Land

JULY 26, 2023

Based on recent history and other indications from platforms like Google and Microsoft, here’s what might be in store for our PPC campaigns. Channel consolidation into blended campaigns Performance Max has been a hot topic in the PPC industry since its launch in 2021. Universal app campaigns because this network is unique.

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Martech

FEBRUARY 4, 2022

Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. Determine goals for your brand’s NFT campaign. Next, what is that creative branding and messaging for the campaign going to look like?” Processing.Please wait.

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Launch Campaign Gaming Technology 124

Martech

DECEMBER 19, 2023

Campaign management software helps marketers automate the manual tasks of planning, launching and measuring the impact of their campaigns. That’s important because there are a number of moving pieces to many modern marketing campaigns. creative, media, brand, legal, etc.) creative, media, brand, legal, etc.)

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Campaign Assembly Line Launch Government 79

Search Engine Land

NOVEMBER 11, 2022

In addition to its most recent shopping features , TikTok has just launched TikTok Shop, where users can now make purchases directly through the app. The new feature is invite-only, but if the Shop feature becomes available to advertisers and brands globally, you should start testing it as an alternative way to promote your products.

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Launch Campaign Promote Engineering 106

Martech

MAY 27, 2022

Shoppable video and display units can be seen by users in the Instagram Marketplace as they shop products from specific grocery retailers. Big CPG brands can’t simply depend on big awareness campaigns and hope that trickles down to success on grocery store shelves. Read next: How Instacart’s new ad products disrupt grocers.

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Launch E-commerce Retail Campaign 113

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

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Product Objectives and Key Results Strategize Technology 103

Search Engine Land

JUNE 8, 2023

Amazon is reportedly planning to launch ads on its Prime Video streaming service. Why we care: Both Netflix and Disney launched ad tiers to their streaming services last year. Currently, the company sells the majority of ads to retailers looking to promote products on Amazon’s search results. having made $9.5 having made $9.5

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Launch E-commerce Sports Retail 98

Search Engine Land

NOVEMBER 28, 2022

Twitter has just launched new ad targeting options, including a new ‘Conversions’ objective they originally announced back in August. Advertisers are now able to focus their ad campaigns on those users who are most likely to take specific actions. Dynamic Product Ads. The new ‘Conversions’ objective.

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Launch Campaign Contact Conversion 99

Martech

SEPTEMBER 13, 2022

Today, Samsung launches a weeklong “Discover Samsung” event, supported by NFTs and a scavenger hunt through their Discord community. Samsung launched their Discord community, or server, in June. Read next: 4 key strategies for NFT brand launches. Hunt for clues. NFTs and prizes. Get MarTech! In your inbox. Why we care.

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Launch Gaming Campaign Product 105

Search Engine Land

AUGUST 24, 2023

Meta has launched a new search tool that tracks branded content campaigns. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency. Why we care. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

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Campaign Gambling Territory Promote 97

Hubspot

MARCH 25, 2020

There are few times more exciting in a company than during a product launch. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful? Featured Resource: Product Marketing Email Templates [Download Now]. Greeting and Tl;dr.

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Launch Product Contact Follow-up 89

Martech

FEBRUARY 23, 2023

Toyota has launched an AR experience for U.S. The carmaker’s “Says So Much” campaign, which kicked off last month, uses digital out-of-home (DOOH) ads that push consumers to the experience with a QR code on the ad. Dig deeper: Why we care about AR and VR: A marketer’s guide Multi-channel campaign. Get MarTech! In your inbox.

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Launch Angle Drivers/motivators Education 92

Search Engine Land

FEBRUARY 1, 2024

This new data layer enables B2B marketers using LinkedIn’s Insight Tag to set new conversions, build retargeting audiences and measure campaign impact without the need for additional tracking codes on your website. To start using Website Actions, follow these simple steps: Log onto Campaign Manager. Why we care. Getting started.

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Launch Campaign B2B Engineering 104

Search Engine Land

FEBRUARY 27, 2023

Additional languages for automatically created assets will be launched later this year. A new customer acquisition goal for Search campaigns has been launched globally. This goal utilizes Smart Bidding and first-party data to optimize campaigns and attract new customers during peak periods. Dig deeper.

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Launch Customers Retail Campaign 97

Martech

DECEMBER 6, 2022

Bermuda Tourism Authority is testing 3D digital out-of-home (DOOH) technology to stand out in one of the busiest, brightest locations on the planet — Times Square — to launch their new campaign, “Lost Yet Found.”. They aren’t just part of a campaign, they can be an event or focal point that generates buzz. Seasonal push.

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Launch Campaign Up-sell Technology 114

Martech

JUNE 8, 2022

In addition to the recently announced integration of TikTok with Commerce Cloud, enhancements include: Commerce Marketplace, allowing brands to display and sell products from other companies, increasing cart value and earning commissions. Intelligence Connector for Commerce Cloud, allowing marketers to connect campaign and order data.

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