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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome.

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Top 3 priorities for your 2023 B2B marketing strategy

Martech

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. Audience analytics is more research-based versus performance-based and happens before a campaign launches.

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Top 5 XR and AI marketing trends in 2023

Martech

Here are my top five extended reality (XR) and artificial intelligence (AI) takeaways from AWE for 2023 and beyond. Moingeon discussed Doppl and his recently launched and wildly successful Hugo Boss metaverse quest during the XR Pub Crawl for marketing and communications. has launched. has launched.

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Integration, Automation, AI: MuleSoft at Dreamforce 2023 

Salesforce

5 reasons Muleys should attend Dreamforce With less than a month until Dreamforce 2023, it’s officially the most wonderful time of the year! Hear from product experts at MuleSoft; MuleSoft Ambassadors; and Mentors from the Community. However, they come with security risks.

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State of the Cloud 2023 with Bessemer Venture Partners (Video + Podcast)

SaaStr

While 2022 was a gloomy year, the skies are parting in 2023. A lot of the uncertainty of 2022 stemmed from changing macro conditions, and now 2023 is seeing more stabilization. In 2021, the average multiple was 34x, decreasing to 30x in 2022, and 26x in 2023. But how do you do it?

Growth 101
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Top 10 immersive marketing trends that will grow your grinchy heart in 2023

Martech

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. So, without further ado, here’s your countdown of the “Top 10 reasons marketers can be optimistic in 2023” à la David Letterman. (If Networking. Learning and education.

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2023 predictions: How marketers will approach web3, virtual experiences and gaming this year

Martech

Retail media networks. Instead of collecting permission, you can use that [blockchain-based] loyalty card to express interest in products and general preferences.”. The post 2023 predictions: How marketers will approach web3, virtual experiences and gaming this year appeared first on MarTech. Digital media and advertising.

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