Search Engine Land

NOVEMBER 29, 2023

Vidhya Srinivasan, who previously led product and engineering for ads, will take over to lead the Ads team and will report directly to Google’s Senior Vice President, Prabhakar Raghavan. Srinivasan, who joined Google from Amazon four years ago, has overseen technical teams across various aspects of the ads product portfolio.

Price 122

Price Engineering Launch User Experience 122

Search Engine Land

DECEMBER 6, 2023

Brands may be using CTV as a performance channel, but some streaming heavyweights have fallen short when it comes to the advertiser-user experience. Netflix suffered when they failed to deliver on advertisement guarantees made when launching their ad-supported tier in late 2022. And they aren’t alone on this front.

User Experience 110

User Experience Manufacturing Sports Engineering 110

Martech

DECEMBER 6, 2023

Brands may be using CTV as a performance channel, but some streaming heavyweights have fallen short when it comes to the advertiser-user experience. Netflix suffered when they failed to deliver on advertisement guarantees made when launching their ad-supported tier in late 2022. And they aren’t alone on this front.

User Experience 105

User Experience Manufacturing Sports Engineering 105

Search Engine Land

MARCH 5, 2024

Elizabeth Tucker, Director of Product, Search at Google, told Search Engine Land that the update will help reduce unhelpful content in Google Search by 40%. Here’s a timeline and our coverage of recent core updates: The November 2023 core update was on November 2nd and ended on November 28. Previous core updates.

Engineering 145

Engineering Start-ups User Experience Technique 145

Search Engine Land

JUNE 6, 2023

The launch of Perspectives poses a challenge for content creators to up their content production game. It is a step toward Google’s narrative of writing content for users first. There’s no better way to invigorate that shift in content production mindset than creating a SERP feature that rewards content diversity.

User Experience 99

User Experience Trust Retail Presentation 99

Search Engine Land

DECEMBER 15, 2022

As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. . Search trends: Experience and relevancy. Experience : Updates released to make user experience across all devices better. .

Objectives and Key Results 20

Objectives and Key Results Drivers/motivators User Experience Retail 20

Martech

FEBRUARY 8, 2024

But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. In some cases, they may even give you the idea for a new product, service, or market. Started writing more experience- and expertise-level content that you won’t find in Google.

B2B 119

B2B Gaming Niche Appointment 119

SaaStr

APRIL 16, 2023

As we gear up for SaaStr Europa 2023 in London on 6-7 June and SaaStr Annual 2023 in the SF Bay Area on 6-7 September , we wanted to take a look back at some of our most iconic speakers and sessions from over the year, that we can still learn from today. David Sacks : We’ve launched about September of ’08.

Start-ups 141

Start-ups Real Estate Product Networking 141

Martech

OCTOBER 20, 2021

In January this year, the European operation became Discovery Plus; then Discovery Plus was launched in the U.S., A lot of companies, for example, have used Google Tag Manager or Tealium for data collection (Tealium also offers a separate CDP product). ” Automated recommendations improve user experience.

Sports 104

Sports Networking User Experience Appointment 104

ConversionXL

JULY 28, 2021

Unlike previous upgrade iterations, GA4 is a brand-new product. Its features and capabilities are built to help you not only better understand users, but predict behavior to improve user experience. By 2023, Google plans to do the same. Google’s AI-powered insights automatically alert you to product data trends.

GTM 146

GTM Follow-up Technique Campaign 146

Search Engine Land

JUNE 14, 2023

Google Marketing Live 2023 made it clear that AI is going to change the role of digital marketing in a big way. We see an uplift every time we have good media for a client whether it's a TV commercial or product listing. We see an uplift every time we have good media for a client whether it's a TV commercial or product listing. "So

E-commerce 93

E-commerce Retail Finance Consult 93

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 87

Trust Objectives and Key Results Engineering Negotiate 87

Search Engine Land

AUGUST 4, 2023

” Most of this language tracks pretty directly across all those developments, from 2007 to the 2023 test with SGE. How did we feel when featured snippets and their lengthy quotes first launched? Yes, there are plenty of reasons to be unhappy with Google as a corporation or their particular product decisions around search.

Objectives and Key Results 91

Objectives and Key Results CTR Engineering UX 91

Search Engine Land

JANUARY 24, 2023

I asked Christine Askew of Workshop Digital (and 2022 winner of Best B2B Search Marketing Initiative ) and Timothy Jensen of M&T Bank (and SMX Next panelist on 2023 PPC trends to get ahead of ), their thoughts on why more brands should be giving Microsoft Ads a fair shot. But what do other advertisers think?

Campaign 94

Campaign B2B Networking Price 94

Search Engine Land

MAY 28, 2024

In 2023, we got an unprecedented look at Yandex Search ranking factors via a leak , which was one of the biggest stories of that year. SERP signals indicate user dissatisfaction. Product reviews. A focus on driving more qualified traffic to a better user experience will send signals to Google that your page deserves to rank.”

User Experience 145

User Experience Represent Engineering Launch 145

Search Engine Land

MAY 14, 2024

AI Overviews will launch in more countries soon and be available to more than a billion users by the end of the year. Hema Budaraju, the Senior Director of Product, Search Generative Experience, Google, told us that the link cards within AI Overviews generate a higher click-through rate than traditional web search results.

Click Through Rate 144

Click Through Rate CTR Launch User Experience 144

Search Engine Land

OCTOBER 23, 2023

Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. The search engine wanted to closely assess ad performance and user experiences, so didn’t initially give advertisers the choice to opt out of displaying ads on this new platform. Let’s get to it!

E-commerce 127

E-commerce Launch Campaign Retail 127

Martech

MAY 28, 2024

In 2023, we got an unprecedented look at Yandex Search ranking factors via a leak , which was one of the biggest stories of that year. SERP signals indicate user dissatisfaction. Product reviews. A focus on driving more qualified traffic to a better user experience will send signals to Google that your page deserves to rank.”

User Experience 74

User Experience Represent Launch Engineering 74

Search Engine Land

SEPTEMBER 26, 2023

Google’s advice was straightforward yet frustrating for many – there’s no “fix,” just continue building great content and improving user experience. But then, it was like a series of rapid-fire updates came crashing down: December 2021 Product Reviews Update, May 2022 Core Update, and more. And the impact?

E-commerce 128

E-commerce Engineering Gaming Gambling 128

Search Engine Land

MARCH 8, 2024

People will always demand to find information and products online that satisfy their needs – and as SEOs, we have a great opportunity to ensure any such requests are directed to environmentally responsible businesses. Screenshot from Michelle Baker’s talk at HeyPresents in Leeds, 2023 taken from YouTube.

Objectives and Key Results 128

Objectives and Key Results Manufacturing Clients Education 128

Search Engine Land

JULY 25, 2023

Rich snippets Also known as “rich results,” these appear similar to traditional search results but display additional information, such as star ratings, pricing, or availability, providing users with more context. Google has introduced the world to Bard, its conversational AI product launched to compete with ChatGPT.

Engineering 98

Engineering Click Through Rate Territory Niche 98

Search Engine Land

MARCH 13, 2023

At best, it can make assumptions about the human experience, but the content it generates won’t be unique. It’s probably no coincidence that Google announced the addition of “experience” in its search quality raters guidelines shortly after ChatGPT’s launch. Don't forget to update existing content.

Electricity 99

Electricity Trust Engineering Consult 99

Martech

FEBRUARY 11, 2022

Product recommendations. Giving customers product suggestions in the form of emails or ads can show them you care about their needs. And this practice can positively impact sales too; product recommendations can account for up to 31% of e-commerce site revenues, according to data from e-commerce personalization company Barilliance.

E-commerce 120

E-commerce B2C Campaign B2B 120