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Urban digital transformation: Insights for marketers from global smart cities

Martech

Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%. This project aims to save $100 million in electricity costs in its first 10 years. Austin has also claimed the title of the fastest-growing city for top tech talent by percentage.

Territory 118
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How to use Google Trends to analyze your competitors’ brand engagement

Search Engine Land

How do I increase the brand search for a new product launch? What media coverage caused YoY growth in brand search in 2024 from 2023 and 2022? Use this to identify potential trends in messaging or product launches. Grok quickly shows the new product launch coverage. I haven’t found a better tool to do this process.

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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

Tech companies co-developing a product, then parting ways once its launched. Microsoft and OpenAI , for example, began working together in 2023. Project-based joint ventures can also include: Construction firms joining forces to tackle a massive development. Retailers banding together to break into a new market.

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GTM 146: The Future of Search, AI, and Digital Presence with Mike Walrath, CEO of Yext

Sales Hacker

Our launch was eaten by Google in every way. What happened in 2009 was even as Google was consuming all of the kind of consumer search share, we saw the launch of the iPhone and then Android. Which in a lot of ways today is just it’s like electricity. And we had this horrible dilemma. And what we saw was just a lot of.

GTM 72
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How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

Theories on SGE’s potential traffic impact SGE will undoubtedly impact organic search, with both positive and negative consequences, if it launches as it currently stands. We already saw this with featured snippets, though SGE might appear for more queries based on observations since its unofficial launch. 4, 2023 12:00 p.m.

CTR 132
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3 Steps You Can Take for Sustainable IT

Salesforce

Find out now IT’s role in greenhouse gas emissions Climate scientists recently confirmed that July 2023 was the hottest month recorded in human history. Data centers: Data centers need electricity to run and both electricity and water to stay cool. What about global standards for tracking and disclosures, you ask?

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An SEO guide to understanding E-E-A-T

Search Engine Land

It’s probably no coincidence that Google announced the addition of “experience” in its search quality raters guidelines shortly after ChatGPT’s launch. At best, it can make assumptions about the human experience, but the content it generates won’t be unique. Take your time to update content properly.