Martech

JULY 17, 2024

A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Despite rapid growth, her team of eight now faces the challenge of achieving more with less due to recent layoffs. Marc Andreessen defines it as being in a good market with a product that satisfies that market.

GTM 101

GTM Product Strategize Drivers/motivators 101

SalesLoft

SEPTEMBER 1, 2023

So if cool people and career-changing insights are not convincing enough, here are the top five reasons you should attend OpsStars 2023: 1. The OpsStars 2023 happy hour will feature operations leaders providing advice on growing in the RevOps space and getting hired. Rob walked over, sat down, and introduced himself.

Networking 52

Networking Drivers/motivators B2B Contact 52

Hubspot

MARCH 7, 2023

As businesses continue to shift their strategies to create a more streamlined, efficient customer journey, it's going to become vital for every business to invest time, energy, and resources into a Revenue Operations team, otherwise known as RevOps. But it's never going to be like 'We have a problem, let's plug in some technology.'

SQL 75

SQL GTM Pipeline Technology 75

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

GTM 131

GTM Market share Growth Technology 131

Highspot

FEBRUARY 1, 2024

In 2023, we spent lots of time listening to our customers, from our customer advisory board to the thousands of 1:1 conversations we have every day within our Customer Success teams. Two recent research findings validate the category’s importance and growth: Spending on sales enablement technology grew 35.7%

Customers 64

Customers GTM Account management Government 64

Search Engine Land

OCTOBER 1, 2024

What publications should I use to test product positioning for a new go-to-market strategy? These questions just scratch the surface of ways to apply this analysis to strategic search marketing, new category design or general product management. Identify growth patterns (e.g., Get the newsletter search marketers rely on.

Electricity 95

Electricity Growth Strategize Launch 95

Highspot

FEBRUARY 11, 2024

Now, I’m sharing more details about our first-sale teams’ strategy, including new talent joining us at a time when sales enablement has become essential to businesses’ go-to-market (GTM) success. He was also my VP of Strategic and North America Sales at SuccessFactors, when we drove four straight years of 100% or more ARR growth.

GTM 59

GTM Appointment Strategize Sales 59

Gong.io

DECEMBER 14, 2022

By focusing on creating raving fans, we’re ensuring the Gong Reality Platform is helping go-to-market teams increase productivity, reduce cycle times and win more deals. . The quarterly G2 reports look at customer satisfaction and market presence scores based on authentic, timely reviews from real users.

Pipeline 62

Pipeline Strategize Growth Trust 62

Sales Hacker

DECEMBER 1, 2023

It’s no secret that this has been a tough year in the software and technology industry. Most often, it comes down to go-to-market (GTM) execution. She is currently the VP of Sales at Crunchbase , where she leads a high-growth team out of New York City. How are they doing it? Is it their vertical? with great economics.

GTM 96

GTM Contract Represent CRM 96

Sales Hacker

JANUARY 27, 2024

In today’s market, where technological moats are declining, this becomes even more crucial, especially for early-stage companies fighting to carve out their niche. He then took over as VP of Marketing for rapidly growing Outreach. GTMfund is an exclusive network of proven revenue leaders investing in the next wave of SaaS.

GTM 97

GTM Niche CRM Account management 97

Martech

AUGUST 22, 2023

Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. Finish Thompson has plenty of room for future growth. And they are continuing to expand their production capabilities.

B2B 97

B2B Process Manufacturing Customers 97

SalesLoft

JANUARY 16, 2024

But the reality for most go-to-market teams is that only about a third of that is spent engaging customers and prospects. On top of growth, buyers don’t want to rethink the decision they made about a solution in a year or two. Their new technology or service should innovate faster than they are so they can use it long term.

Trust 52

Trust Up-sell Contract Technology 52

Sales Hacker

SEPTEMBER 2, 2023

Share Alright, AI continues to be the biggest talking point of 2023 ( are we sick of talking about it yet? ) – with every SaaS company on the face of the earth looking to experiment with some kind of AI integration into their software; It’s become quite apparent that less is more in today’s world. 1) Data/insights often lack.

GTM 81

GTM Negotiate Pipeline Contract 81

Sales Hacker

SEPTEMBER 8, 2023

Databricks launched a report on the state of Data & AI in May of 2023, stating that the fastest-growing data and AI products are Data Built Tools (DBT), a category which grew 206% YoY by number of customers. See photo below that Databricks released on the growth trajectory of LLMs over the last year.

GTM 97

GTM Launch Growth Networking 97

Salesforce

OCTOBER 12, 2021

According to industry analysts at Ventana , almost one-quarter of organizations will establish a chief revenue officer role by 2023. Businesses are realizing that to stay agile, strategic, and most importantly, sustainable, they need a CRO who can fold marketing, sales, and customer success into one seamless revenue machine.

Gaming 98

Gaming Cross-sell Sales Finance 98

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” The category creation aspiration failure Popularized by evangelists from high-growth point solutions, this advice to create a new category was both the least achievable and most costly.

Go To Market 110

Go To Market GTM Strategize Growth 110

Sales Hacker

MARCH 16, 2020

There’s frankly a tremendous opportunity for people to take their experience doing B2B SaaS sales and go to market leadership and translate that everywhere. Outreach triples the productivity of sales teams and empowers them to drive predictable and measurable revenue growth. Before we go, let’s thank our sponsor.

Up-sell 84

Up-sell Price B2B Start-ups 84

Sales Hacker

JULY 21, 2023

Strategy & Design Jason Vargas: We’re going to be talking all about outbound. But as you begin to think about your Go To Market motions and types, there are always different things to consider. Go to market types So there’s types and then there’s motions. So let’s dig in here.

GTM 52

GTM Pipeline Prospecting Meeting 52

Spiro Technologies

JANUARY 26, 2023

And it’s been a great market for us to focus and capitalize on, and we’ve been lucky with fantastic growth over the years in a great market. So we’ve been fortunate with that growth as well. Glassware kind of straddles print stock, paper stock versus apparel because of the technologies.

Customers 52

Customers E-commerce Drivers/motivators Technology 52

SaaStr

MARCH 6, 2023

The marketplace in 2023 prioritizes emerging technology and instantaneous communication. B2B founders and sales agents feel pressured to keep up with the rapidly evolving market. The state of B2B sales in 2023 Before creating a dynamic strategy, it is essential to understand the current state of B2B sales.

B2B 94

B2B Growth GTM CRM 94

Highspot

OCTOBER 17, 2023

in 2022, after growth of 19.7% in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. Highspot Copilot is a digital assistant that will help salespeople, marketers and enablement practitioners to: Automate: Generate accurate content descriptions, meeting summaries and action items, and much more in just seconds.

Launch 64

Launch Government Strategize Sales 64

Martech

OCTOBER 31, 2022

A look at IT and marketing data’s relationship. Technology is developing exponentially. Emerging tech will experience a growth of 104% by 2023 , according to Statistica. That growth is in a market representing hardware, data centers and semiconductors that reached $1.4T in 2021. .

Technology 107

Technology Technology Growth Government 107

Heinz Marketing

JANUARY 13, 2022

Sustainable Marketing . Redefined Marketing “Work” and Impact . User-Led Growth . Managing Your Marketing Team Culture . None of these reach the bar of a true, integrated account-based go-to-market motion. An equally coordinated approach across the seller’s go-to-market teams. In Detail: 1.

B2B 134

B2B Objectives and Key Results Campaign Cross-sell 134

Martech

MAY 5, 2022

Here are some actionable steps Naves recommends marketers take to enhance their personalization by connecting customer data. “Some people say, ‘I’ve got my [buyer] persona, I’m ready to go. We want to go to market,'” said Naves. COVID-19 has only sped up this marketing transformation.

Customers 121

Customers Cross-sell Gaming Up-sell 121

SaaStr

SEPTEMBER 28, 2023

The likes of Loom, Modern Treasury, Brex, Webflow, and many others are all powered by WorkOS, so they can go upmarket and go after those Enterprise customers. Can You Get Away Without Single Sign-On When Closing Bigger Customers In 2023? Developer-Led Growth Differs From Product-Led Growth WorkOS is a developer platform.

Cross-sell 93

Cross-sell Growth Up-sell Launch 93

Highspot

JUNE 6, 2023

Companies that have “cracked the code” on driving consistent sales rep productivity at scale are experiencing repeatable revenue growth, higher percentage of overall rep attainment, and stronger employee engagement. times higher revenue growth and twice the profitability growth of those with no alignment in a recent Forrester survey.”

Closing 52

Closing Product Objectives and Key Results Quota 52

Sales Hacker

OCTOBER 11, 2022

We’re still early stage, but we’re setting up for a big 2023 when it comes to driving the revenue side. I’ve obviously used all the different technology that’s out there. Haydar Al Saad : Thinking about your product, how you move the market, how you shift it, is really important.

Customers 75

Customers Quota GTM B2B 75

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. Summit audience on Tuesday, March 21, 2023, in Las Vegas.

B2B 112

B2B Product Launch Campaign 112

Salesforce

AUGUST 24, 2021

Over the past 20 years of my career, I’ve analyzed the digital economy, enterprise technology, and the evolution of customer behaviors. Believe me when I tell you: teams and companies aren’t using CRM technology to its full potential as the engine for customer-centered growth. Read The State of CRM. View the study.

CRM 98

CRM Finance Customer Relationship Management Technology 98