Martech

DECEMBER 28, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Enhance customer experience, improve efficiency and drive growth. Marketing technology optimization: The path to peak martech stack performance by Gene De Libero. Today: marketing automation. Get MarTech! In your inbox.

B2B 116

B2B Campaign Growth Technology 116

Martech

NOVEMBER 14, 2023

We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. Fast-forward to October 2023.

Retail 129

Retail Niche Objectives and Key Results Technology 129

Martech

MAY 2, 2023

On May 2, designated as International Martech Day, Scott Brinker unveiled the latest edition of his marketing technology landscape. This represents something like a 7,000% growth in the space over the last 12 years. One new feature launched alongside the landscape is the Marketing Technology Capability Heatmap. Why we care.

Technology 116

Technology Technology Represent Launch 116

SaaStr

JUNE 17, 2023

In this post, we’ll share the learnings from SaaStr CEO and Founder Jason Lemkin’s frontline analysis of the current state of the market in 2023, and distill down into why we’re now in the era of efficient growth in SaaS. Innovation is often born out of necessity – this couldn’t be truer than in 2023.

Growth 87

Growth E-commerce Profit margin Strategize 87

Martech

MAY 13, 2024

Marketing technology spending fell this year, reaching its lowest level in a decade, according to a new Gartner report. in 2023, according to Gartner’s 2024 CMO Spend Survey. Meanwhile, CMOs are clearly prioritizing media spend as they seek to drive revenue growth.” Martech is now getting 23.8% It went from 25.6% in 2024. “The

Technology 111

Technology Technology Growth Prospecting 111

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. Reaching buyers today is difficult.

B2B 140

B2B Campaign Technology Technology 140

Martech

FEBRUARY 6, 2023

2022 saw notably less funding for marketing technology than previous years, but there were significantly more new product announcements, feature updates and M&A activity throughout the year. At CabinetM, we’ve built a marketing technology directory of 15,000+ products to drive our marketing technology management tools.

Objectives and Key Results 86

Objectives and Key Results Technology Technology Contract 86

Martech

DECEMBER 29, 2022

That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023. We can expect to see a proliferation of technologies that enable brands to more efficiently connect with their audiences who are tuned in to live spaces,” said Oz Etzioni, CEO and founder of creative optimization company Clinch.

Sports 115

Sports Cross-sell Price Entertainment 115

Martech

APRIL 14, 2023

Digital advertising revenue growth slowed to 10.8% Unfortunately, the report expects worse numbers for 2023. Having near 11% growth and all those impediments? IAB’s CEO David Cohen expects 2023’s number to be lower. Display shows growth. last year with a total of $209.7 Why we care. A troubling trend.

Growth 98

Growth Technology Technology Start-ups 98

SaaStr

FEBRUARY 7, 2023

Take a look at just some of the topics and mentors hosting Braindates: Core metrics to track for SAAS with Tarush Aggarwal, Founder & Ceo at 5X Pricing as a growth lever – How, what, why? The post Braindates Are Open for SaaStr APAC 2023! Happy Brain-dating! See you at SaaStr APAC. appeared first on SaaStr.

GTM 99

GTM Territory Networking B2B 99

APACSMA

MARCH 8, 2024

APACSMA draws the conclusion that in order to drive sustainable sales growth and revenue generation, organizations must transform sales enablement into a strategic partner that orchestrates commercial success. How can sales enablement prepare sellers to drive commercial success using technology?

Technology 52

Technology Technology Strategize Sales 52

Veloxy

AUGUST 23, 2023

In today’s competitive landscape, the key to success lies in adopting cutting-edge technology. AI Sales Tools for Customer Relationship Management (CRM) Managing customer relationships effectively is key to driving revenue and growth. The post 10 Best AI Sales Tools for 2023 to Maximize Your Revenue appeared first on Veloxy.

E-commerce 130

E-commerce Represent CRM Customer Relationship Management 130

SaaStr

OCTOBER 12, 2023

Harry Stebbings of 20VC was kind enough to have us back on the latest VC Roundtable with 2 of the very, very best in growth / late-stage investing — the leaders of Insight Partners and Technology Crossover Ventures. The Growth Landscape Overview: Is growth dead? Are any growth deals getting done? New normal?

Growth 95

Growth Price Technology Technology 95

Martech

NOVEMBER 14, 2022

This also is the season when anyone with a blog, a column or a webinar will start predicting what will happen in marketing in 2023. So, instead of predicting, I’m going to look at what marketers should remember as they plan for 2023. There’s so much we don’t know about what will happen in the next 12 months.

Retail 110

Retail Campaign Clients Technology 110

Martech

SEPTEMBER 9, 2022

marketing technology spending is expected to increase a healthy 14.3% But marketing technology spending increases in 2022 won’t match earlier years. This followed huge growth between 2018 and 2020 when martech spending nearly doubled. . in 2023, according to the report. Spending increased 20.9% in 2022 and 12.4%

Growth 104

Growth B2C B2B Technology 104

Gong.io

FEBRUARY 23, 2023

For today’s sellers, these factors have ushered in digital transformation across your organizations, dozens of new technologies at your disposal, and the requirement to master new skills. Growth is optional.” There is no doubt your typical buyer’s journey will continue to change in 2023. But how critical? Watch On-Demand Now.

Closing 121

Closing Price Finance Negotiate 121

SaaStr

MARCH 30, 2023

In June 2023, we’re heading back to London for SaaStr Europa and we wanted to give a special shout-out to some of the companies that will be there with us! The post Thanks to PSG Equity, Rapid, Vertice, and Vitally for Sponsoring SaaStr Europa 2023! At SaaStr, our partners are an integral part of our events. Grab tickets here.

Negotiate 84

Negotiate Contract Price Strategize 84

Spiro Technologies

SEPTEMBER 21, 2023

At our customer conference, Vision 2023 , both the Spiro team and customers from manufacturing, distribution, and related industries came together to learn how to harness AI to drive business growth. Pictured above is some of the Spiro team at Vision 2023) Nothing quite beats getting together and working towards a common goal.

Manufacturing 52

Manufacturing Strategize Growth Technology 52

APACSMA

MARCH 8, 2024

Economic uncertainty is identified as a constant threat, requiring businesses to adopt technology-augmented approaches to understand and respond to customer needs amidst disruptions.

B2B 52

B2B Sales Education Strategize 52

Heinz Marketing

JUNE 23, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Interested in hearing seasoned CMOs’ insights on 2023 go-to-market strategies? As we begin to focus on data and technology to orchestrate growth, technologies like AI help us, the real humans, brains, and doers, drive better results. Watch it here.

B2B 79

B2B GTM Cross-sell Trust 79

Martech

MARCH 8, 2023

Today is International Women’s Day (IWD) and this year’s theme, “DigitALL: Innovation and technology for gender equality,” should resonate with the martech community. Gender diversity in tech leadership fell from 86% in 2020 to 59% in 2021, according to a BCG study of the pandemic’s impact on female leaders in technology.

Promote 85

Promote Growth Technology Technology 85

Martech

JANUARY 23, 2024

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Annual growth is projected to climb to a steady 13.3% over the coming years.

B2C 99

B2C Drivers/motivators Technology Technology 99

SaaStr

JUNE 1, 2023

In June 2023, we’re heading back to London for SaaStr Europa and we wanted to give a special shout-out to some of the companies that will be there with us! We have created a special cloud offering for startups and scale-up companies designed to provide the tools to help the businesses of tomorrow reach your maximum growth potential.

Growth 77

Growth Pipeline Trust Technology 77

Martech

MAY 10, 2024

podcast revenue is expected to grow 12% to reach $2 billion — up from 5% growth last year — according to a new IAB/PwC study. The growth is fueled by engaging content and the ability to measure its impact. in Q1 2024 over Q1 2023. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.”

Sports 88

Sports Strategic partnership Networking Entertainment 88

SaaStr

MAY 22, 2023

The post The Final Speaker List for 2023 SaaStr Europa in London 6-7 June is LIVE!! And we’ll have a ton more Braindates and Workshops still to come last minute to sign-up for! And we’ll have a ton more Braindates and Workshops still to come last minute to sign-up for! See you there! appeared first on SaaStr.

GTM 86

GTM Growth Consult Engineering 86

Martech

OCTOBER 19, 2023

AI updates for building websites, blog posts, descriptions Overcome the many hurdles of building a website using the AI-powered website generator (beta), which creates one-page websites using the Growth website theme. The post HubSpot’s September 2023 releases: The manager’s guide appeared first on MarTech. Get MarTech! In your inbox.

Legal 112

Legal Contact Territory Prospecting 112

SaaStr

MAY 26, 2023

And make sure you have your team’s tickets to SaaStr Europa 2023 — you can’t meet the VCs if you’re not attending. We’ll see you soon at SaaStr Europa 2023! The post 125+ VC Funds and 250+ VCs Are Coming to SaaStr Europa 2023 to Meet You!! Then get ready to network! appeared first on SaaStr.

Meeting 75

Meeting Pitch Growth Networking 75

SaaStr

APRIL 13, 2023

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. DemandScience is a leader in global buyer intelligence, accelerating demand generation for the world’s largest software, technology and B2B companies.

Commission 80

Commission B2B CRM Growth 80

SaaStr

JUNE 22, 2023

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. Mercury is a financial technology company, not a bank. The post Thanks to Mercury, Rattle, Remote, Trustero, and Vention for Sponsoring SaaStr Annual 2023!

Contract 74

Contract Engineering Trust Technique 74

Highspot

JUNE 27, 2023

With more than 20 years of experience driving profitable, predictable growth for some of the world’s most notable SaaS companies, Younger will be responsible for driving revenue growth, customer satisfaction, and operational excellence across the go-to-market organization.

Appointment 96

Appointment Growth Pipeline B2B 96

Martech

MAY 16, 2023

Under budget constraints but also under pressure to generate growth, marketing and marketing ops leaders have been taking a close look at the ROI on martech solutions. The 2023 MarTech Replacement Survey is here. Take the 2023 MarTech Replacement Survey appeared first on MarTech. Have you been consolidating your existing stack?

Gambling 94

Gambling Growth Closing Process 94

Martech

APRIL 12, 2024

billion in 2023 to $7.91 BlueConic’s pure-play CDP is designed to give transformation-minded organizations and their growth-focused teams, such as marketing, ecommerce, digital product and experience, and analytics, access to unified, actionable, and privacy-compliant firstparty customer data. billion in 2028.

Customers 102

Customers B2C Healthcare Retail 102

Search Engine Land

AUGUST 18, 2023

The search and content landscape has significantly changed since the start of 2023. Consequently, content optimization is evolving, shaped by the dynamic interplay between people, processes, and technology. This change has been driven by consumer preferences and the growth of AI into the mainstream in two key areas.

Technology 95

Technology Technology Process Objectives and Key Results 95

SaaStr

NOVEMBER 17, 2022

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. The post Thanks to Cyvatar, Pacific Western Bank, Upzelo, UserGems, and Younium for Sponsoring SaaStr Annual 2023! appeared first on SaaStr.

Real Estate 92

Real Estate Pipeline Service Contact 92

Search Engine Land

MAY 22, 2023

Fields: Technology, ecommerce, healthcare, finance and more. BlueTree BlueTree specializes in digital PR for SaaS and technology companies. Fields: SaaS and technology companies. Fields : Information technology and services. Fields: Retail, manufacturing, technology and advertising. LinkBuilder.io LinkBuilder.io

Real Estate 88

Real Estate Finance Price Promote 88

Hubspot

APRIL 11, 2023

Below, we’ll explore the factors that lead salespeople to quit, the sales landscape in 2023, and how you can retain top talent. How to Minimize Churn in 2023 Are salespeople leaving or staying at their jobs? No Room for Growth Many employees want to feel like they are constantly progressing up a corporate ladder. Let’s dive in.

Non-Profits 85

Non-Profits Drivers/motivators Quota Represent 85

SalesLoft

SEPTEMBER 1, 2023

So if cool people and career-changing insights are not convincing enough, here are the top five reasons you should attend OpsStars 2023: 1. The OpsStars 2023 happy hour will feature operations leaders providing advice on growing in the RevOps space and getting hired. Rob walked over, sat down, and introduced himself.

Networking 52

Networking Drivers/motivators B2B Contact 52