SaaStr

MARCH 18, 2025

A Philadelphia native, Colin started his professional career as a Business Development Representative (BDR) 14 years ago and worked his way up to his current role as CRO. Distributed Teams Were a Feature, Not a Bug, Even on GTM Team The pandemic forced a distributed model with teams spread across Denver, Colorado, and Tel Aviv.

GTM 67

GTM Pipeline Trust Price 67

Martech

DECEMBER 26, 2023

Click here to take the survey Using AI to pre-screen experience as content surges One of the promises made in 2023 by the rise of generative AI is the ability to scale content. AI will boost marketing and sales readiness In the new year, marketers and sales representatives will be using AI in important client meetings, improving readiness.

Customers 145

Customers Retail GTM B2B 145

Martech

JUNE 6, 2023

Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers. 1: Shorten research and planning cycles Marketers are using AI to quickly compile market trends and data required for GTM planning and execution.

GTM 103

GTM B2B Represent Education 103

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 87

GTM Launch B2B Lead generation 87

Hubspot

NOVEMBER 16, 2023

I sat in the virtual crowd at INBOUND 2023, eagerly absorbing the keynote speech from Yamini Rangan, CEO of HubSpot. And the most intelligent way to use intelligence as a B2B GTM professional is to drive customer retention.” – Yamini Rangan, CEO at HubSpot Yes! Inbound GTM strategies are also taking a big hit. It never came.

GTM 78

GTM Trust Cross-sell CRM 78

Heinz Marketing

JANUARY 13, 2022

Whether or not you are taking an account-based approach to your GTM motions, your customers expect a consistent message and experience across teams. Concurrent brand investments are going to help you increase impact, conversion and pipeline efficiency into the second half of the year and into 2023. Change across customer-facing teams.

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

Sales Hacker

DECEMBER 6, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. This can be seen from hiring trends and also industry prominence.

GTM 107

GTM Customers Non-Profits Growth 107

Sales Hacker

DECEMBER 29, 2023

What better way to cap off the year 2023 than with some. Just like last week, we’ve got something special for you: a compilation of perspectives from some of the best go-to-market (GTM) leaders out there. Now, if you want to hear them plus 25+ additional perspectives, pop in your headphones for the last podcast episode of 2023!

GTM 90

GTM Cold Call UX Price 90

Sales Hacker

AUGUST 18, 2023

The Sales Hacker Newsletter has now merged with The GTM Newsletter to make one of the largest newsletters in the space. Thanks for reading The GTM Newsletter! You can’t ctrl-c / ctrl-v a GTM motion). It’s official. Anyway, let’s get into it. Subscribe for free to receive new posts and support my work.

GTM 84

GTM Up-sell Price Start-ups 84

SaaStr

MARCH 13, 2023

So I put out the latest survey to see how many folks were successful doing cold phone outbound (not email) in 2023? I really liked this summary from CRO Jesse Gomez: Cold calling represents one piece of a comprehensive go to market. IME, none of the pieces in a well designed GTM are a silver bullet, independently.

Cold Call 130

Cold Call GTM Appointment Represent 130

Salesforce

DECEMBER 2, 2022

Get set for success in 2023. Head of GTM, GTM Buddy. Account executives, business development representatives, and sales development representatives also need to take more responsibility for their success. Now is the time to start setting up for a big Q1 and 2023. We share what they had to say below.

Closing 98

Closing GTM Quota Pipeline 98

Sales Hacker

DECEMBER 6, 2024

The State of GTM Jobs: Customer Success At the crossroads of retention and revenue, Customer Success (CS) is a cornerstone for sustainable growth and is growing in both scope and importance. This is the second part of our State of GTM Jobs series (read Part 1 about Sales on GTMnow or Substack ).

GTM 108

GTM Customers Non-Profits Growth 108