Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook.

Profit margin 119

Profit margin B2B Campaign Retail 119

Search Engine Land

FEBRUARY 19, 2024

This article discusses the top areas location-based businesses need to focus on in 2024 and key metrics to measure performance and success. Local is more about experiences than listings management Below are the top five areas that location-based businesses need to focus on in 2024. Reviews on the Google Business Profile.

Objectives and Key Results 111

Objectives and Key Results Territory Real Estate Hospitality 111

Martech

DECEMBER 7, 2023

Now, this week’s AI-powered martech releases: Yahoo Advertising’s Yahoo Blueprint is a central AI suite for optimizing campaign performance. It uses proprietary technology and large language models to scan enterprise knowledge sources and provide accurate information quickly through various digital channels.

E-commerce 95

E-commerce User Experience Campaign Conversion 95

Search Engine Land

DECEMBER 14, 2023

It will then gradually expand to all EEA and UK traffic by the end of February 2024. If you are running campaigns in these regions and fail to adopt a Google certified CMP, only programmatic limited ads will be served, which could have a significant impact on your monetization. Why we care. What is the TCF?

Territory 93

Territory Legal User Experience Campaign 93

Martech

DECEMBER 14, 2023

It’s about making sure your marketing technology investments are more than just fancy tools. If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. You must understand the technological aspects and the company’s goals and strategy.

Strategize 104

Strategize Technology Technology Retail 104

Search Engine Land

DECEMBER 6, 2023

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. And though it may not be immediately evident, these technological advances are leading to a better experience for viewers, too.

User Experience 108

User Experience Manufacturing Sports Engineering 108

Martech

JANUARY 30, 2024

Advancements in data and technology are meant to make our lives easier. Martech promises task automation, optimized workflows and improved digital experiences, but it also creates opportunities for bad actors and cybercriminals. Safeguarding consumer data is crucial for your business’s success and reputation in 2024.

Trust 93

Trust Customers Healthcare Government 93