Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. As market conditions evolve, so do the characteristics of your most valuable accounts.

Go To Market 104

Go To Market Negotiate High impact Territory 104

SaaStr

JUNE 21, 2025

We analyzed every major public SaaS company’s YTD performance through just about the end of the first half of 2025. TL;DR: The SaaS market has clearly bifurcated in 2025. Expect 3-5 companies to go from unknown to $10B+ valuations based purely on government AI contracts. And a revolution in the role of AI in SaaS.

B2B 106

B2B Government Healthcare Contract 106

SaaStr

MARCH 16, 2025

Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth. And see everyone at SaaStr Annual 2025, May 13-15 in SF Bay!! Negotiate with vendors for smaller initial commitments.

Negotiate 97

Negotiate GTM Campaign Growth 97

Highspot

JULY 9, 2025

In today’s market, pressure is high and performance is non-negotiable. With our Summer 2025 Launch , we’re introducing powerful innovations across the platform—all anchored by Highspot Nexus , our unified AI and analytics engine. Pipeline is harder to build. Buyers are harder to reach. And the margin for error? Nearly gone.

GTM 52

GTM Launch Objection handling Negotiate 52

Sales Hacker

APRIL 25, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Cartas move into fund administration and private equity made technical expertise non-negotiable. We work closely together to be able to provide the top go-to-market talent for companies on a non-retainer basis.

Growth 71

Growth GTM Cross-sell Negotiate 71

SaaStr

FEBRUARY 25, 2025

Speakers share their playbooks on everything from achieving product-market fit to optimizing CAC:LTV ratios and scaling go-to-market strategies. Competitive Intelligence and Market Insights and New!! Come to SaaStr Annual 2025, but also visit your partners, customers, and colleagues here in the Bay.

Pitch 78

Pitch Strategize B2B Strategic planning 78

Highspot

JUNE 17, 2025

Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. Our State of Sales Enablement Report 2025 found 49% of GTM teams use AI like sales assistants to enhance their work, and 41% intend to adopt it in 2025. Those that use AI realize up to 20% better revenue outcomes.

Sell 52

Sell Objectives and Key Results GTM Hospitality 52