Remove 2025 Remove GTM Remove Lead generation
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How to revamp your lead scoring strategy for 2025

Martech

If you’re concerned about the effectiveness of your lead generation strategy, you’re not alone. As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Demographic profiles. Processing.

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GTM in The Age of AI: The Top 10 Learnings from ICONIQ’s 2025 B2B SaaS Report

SaaStr

ICONIQ’s latest report, surveying 205 GTM executives in April 2025 , reveals a market splitting in two: AI-forward companies pulling dramatically ahead while traditional SaaS companies struggle with flat growth, longer sales cycles, and declining conversion rates. vs $8.7K), and dramatically leaner operations.

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Why the MQL model is failing B2B marketing and what to use instead

Martech

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It’s not just an outdated metric; it represents a way of thinking that disconnects GTM teams from real business impact, misaligns incentives and fails to reflect how modern buyers behave. The consequence?

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B2B sales enablement: How to elevate your approach

Highspot

Ongoing sales rep training and coaching and analysis and adjustment of content provided to and plays executed by sellers lead to B2B sales improvements. Buy-in and continual support from go-to-market (GTM) leadership is crucial to building highly impactful—and high-converting—sales enablement approaches.

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How B2B marketing is becoming a strategic growth driver

Martech

From sales support to strategic business driver Historically, B2B tech marketing played a critical support role, primarily focused on lead generation, sales enablement and event execution. With access to deep data insights, marketing leaders now co-create go-to-market (GTM) strategies with sales and product teams.

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A Complete Guide to Revenue Operations

Highspot

According to Gartner, 75% of the highest-growth companies will deploy a RevOps model by 2025. This, in turn, creates a seamless customer journey, from lead generation to closing deals. It provides a unified, data-driven approach to streamline processes and scale revenue. How Does Revenue Operations Work?

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GTM 128: The Death of Demos and Selling What Customers Actually Need with Fred Viet

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. New year, time to take back control – 2025 is the year of inbox zero.

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